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AlphaGraphics Who We Are

7380 Remcon Circle, Ste. C
El Paso, Texas 79912
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Bill Apodaca

I've built a successful track record as an entrepreneur, so I understand how to analyze a problem and just how important every solution is to a business.


Growing business sales through marketing and print communications is how we define success at AlphaGraphics El Paso. Local owner and operator Bill Apodaca leads the charge bringing the bottom-line strategy and analytics you'd expect from his MBA education in addition to real-world experience gained as a corporate executive.

Our depth of expertise meets a breadth of technological capability as our tenured team put state-of-the-art equipment to work to produce the kind of stunning quality in ridiculously fast turnaround times other printers can only wish for. Customers rave about our valuable insight in helping them incorporate new technologies, design and concepts into their marketing efforts.

We lead by example in a commitment to your measurable results. Under the direction of Bill, AlphaGraphics El Paso has grown by 1100% in the first 18 months, been selected as the Graphic Designer for the El Paso Museum of Art and been honored as the Rising Star center by AlphaGraphics.


You’ve worked hard to build your business the right way—your marketing and communications should do the same. When you choose AlphaGraphics, you get certified accuracy, consistency, and quality.

We care about you. That’s why we created our Quality Management Program, based on ISO 9001:2008 standards. This ensures that every project we do for you meets the highest quality requirements possible, so you can trust that your finished product will be done right, by the deadline, every time.


Say goodbye to late nights, DIY (do it yourself) designs and empty ink. Forget about techno-stress, marketing mishaps and haphazard results. Leave your time to what you do best and say hello to your local marketing communications expert, AlphaGraphics.

AlphaGraphics of El Paso is a locally owned and operated, full-service PRINT and MARKETING communications company.
We're experts in DESIGNING, PRINTING, and MAILING (to name just a few of our competencies), as well as DIRECT MARKETING solutionsthat include the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns. Whenyou partner with us, you are partnering with an expert who can drive results for your business using a multi-channel approach.

We are data driven, results oriented and ready to leverage today’s technologies to grow your bottom line and increase your ROI. Check out our case studiesto see how we’ve done it for businesses just like yours. Then call or e-mail us today to get started.


BILLY APODACA - President & CEO of AlphaGraphics

Billy is a native El Pasoan, born and bred! He has a Finance degree from UTEP as well as an MBA. Billy spent nearly 20 years working with the US Department of Justice in various positions, as well as being the Founder and President of Altaire Consulting. Altaire was an IT consulting firm that provided high-level IT support functions for both the Department of Justice and the US Navy. Wanting to pursue a new career direction, Billy purchased the AlphaGraphics franchise in El Paso in 2010 and it has taken off since day one. Billy is an expert in devloping marketing strategies and tactics for small and medium size businesses and loves what he does! If only there were more than 24 hours in the day. 


Terry was born in Roswell, NM but has spent most of her life in El Paso. Terry has an undergraduate degree in Special Education as well as a graduate degree as an Educational Diagnostician. She has been working in the educational field for over 10 years. Terry currently works with the Ysleta School District as an Educational Diagnostician.


Emily is the newest addition to the AlphaGraphics team and serves as an Account Executive and Social Media Manager. Emily was born in San Diego, CA, however, has spent most of her years growing up in Oregon. Emily attended the University of Oregon, where she attained a Bachelor's Degree in International Studies with minors in Business Administration and Chinese. She also studied abroad in Shanghai, China to further her knowledge of Chinese language and business practices. Emily spent her first year out of college working for Kappa Delta Sorority's national headquarters as a Chapter Development Consultant. Emily traveled to chapters across the country helping them establish recruitment, public relations, marketing, operations and training goals. She continues to volunteer for the sorority as a national advisor and is member of the Alumnae Chaper here in El Paso. Now, how did Emily end up in El Paso? She gets this question a lot...she recently moved to El Paso with her boyfriend Andy, who is an Army Officer.


JohnLoeffler serves as a marketing and printing consultant for AlphaGraphics. Prior to joining AlphaGraphics, John worked as director of marekting for a major printing firm for five years and served as President of Wellington Communications, a South Florida public relations/marketing agency, for 15 years. His extensive background includes work with non profits, educational institutions, medical-related practices and small to mid-sized businesses. He has a degree in Public Relations from the University of Florida and was team captain/athlete of the International Sports Racing Team and the Nike Florida Racing Team (post collegiate). John holds a second-degree black belt in Tae Kwon Do and is well-versed in serveral other martial arts including Krav Maga and southern-style Shaolin Kung Fu. 


Iris was born and raised in Ciudad Juarez, Chihuahua. She received her Bachlor's degree in Graphic Design at New Mexico State University. While a student, Iris worked as a Design Editor for the Round Up Newspaper for one and a half years. After graduating in December 2008, she began working for the El Paso fixture company where she was in charge of creating internal and external marketing material, as well as assist the marketing manager in creating ideas to increase sales and customer traffic. In 2010, Iris chose to move to the print-and-production industry where she could work directly with a multitude of clients in order to develop more comphrensive sales and marketing campaigns. Iris joined AlphaGraphics when we opened our doors in El Paso and hasn't looked back! Iris says, "Working at AlphaGraphics has been a rewarding experience because I work with professionals from different industries and help develop high-level marketing campaigns for them. I'm also excited about what we can do with social media and other technology-driven marketing tools. With the tools we have at AlphaGraphics, we can do some amazing work!"


Rachel was born and raised in El Paso, TX. A graduate of Burges High School, she received received her Bachelor's degree in Graphic Design from Southwest Texas State (now Texas State). While a student, Rachel worked as a designer and photographer while in college. She also admits to doing her fair share of cow-tipping! Who would have thought? After graduating in 1996, she quickly began working in the Design and Print industry in her hometown of El Paso. In her years in the industry she has become known by almost everyone in El Paso (we're not kidding). It seems like every day a stranger comes into AlphaGraphics and says 'Hi Rachel, remember me?". Working with AlphaGraphics since day one, Rachel is a the anchor of our business center. In addition to her production and office management duties, Rachel is a vital part of the Design and Marketing team. She has a high-level of Graphic Design experience and expertise in industries such as: Non Profits, Education, Local Government, Resturarants and Retail. Proficient in design software for both PC and Mac, there is nothing she can't handle. Everything Rachel does is completed quickly at a high level and with a great focus on details.



The nuts and bolts of our operation.

You've got big ideas and we've got the tools to make them happen. No idea is too big or too small for our vast collection of equipment to handle, so bring on the challenge!

We've got everything from A to Z to meet your marketing, printing, design, bindery, and mailing needs.

Our Quality Management Program, based o ISO 9001:2008 standards, ensures that every project we do for you, meets that highest quality requirements possible. So you can trust that your finished product will be done right, by the deadline, every time. 

It all starts with our money machine. The powerful Xerox 700. This is a color unit, capable of spitting out 70 color sheets per minute with unsurpasses quality. Stand it up against an offest and you won't be able to tell the difference. Why digital? Because it's fast and you need it by COB!

Our Large Format printer is a 12-ink cartridge monster than can print your posters and banners up to 42" wide. For more delicate uses, she can print on canvas for gallery quality images and on acid-free paper for archival prints. 

Our massive Laminator can laminate large prints, tops and bottom, or several menus at the same time. Why is that important? So you get them quicker without sacrificing quality. 

"Big Momm" can do some serious damage. Cut hundreds of sheets of paper stock in about 2 seconds. This gives you that 'finished look' on your business cards, flyers, brochures, etc.

Our Horizon Folder turns your ordinary sheet of stock into a brochure with a single fold, bi-fold, trifold, z-fold,  you-name-it-fold. 

The Paddy Wagon turns hundreds of sheets of paper into those fun notepads you hae on your desk. 

And of course, our work station is how we finish everything off. When you need 30 sets of wire/coil bound booklets with a cover, this is where it gets done.

Want to see for yourself? Ask for a tour of our centre. 

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