BRANDING AND IDENTITY
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRAND MANAGEMENT IN EVANSVILLE, IN
Without great brand identity, your company is easily forgotten.
If you don’t have strong branding, it’s likely your business won’t stand out the next time your customers need your services or product -- even after they’ve had a great experience with you. At AlphaGraphics in Evansville, our experts in marketing and design will help you create a brand identity that will not only you noticed – it will keep you remembered.
MULTI-CHANNEL MARKETING APPROACH
Successful business requires a multi-channel marketing approach these days. Your customers expect to find you online, as well as through traditional print media sources. We’ll help you develop a customized multi-channel marketing approach that will increase the recognition of your brand.
Our marketing experts will help you make the right choices for your specific business and audience.
WE CAN HELP YOU CHOOSE FROM:
- Print marketing
- Direct mail
- Social media
- Paid search
- Point of sale
- Mobile marketing
- Email marketing
- And more
More than anything, you need a design for your brand identity that’s memorable, captures the attention of your audience, and communicates the culture of your company.
That’s a tall order for most, but the talented graphic designers of AlphaGraphics have years of experience and understanding of the industry to help you stand out from the crowd. What’s more – we’re dedicated to understanding our clients. That means we’ll take the time to get to know you so we can represent you accurately.
We’ll help you increase your reach through greater brand recognition.
Be different from your competition. Talk to us at AlphaGraphics today about your brand identity. Give us a call at (812) 471-7100, or request a free quote online.
A clear brand identity is a vital part of any successful marketing plan. Why? Because your brand identity helps communicate who you are, what you do, and why customers should trust you.
Without a concrete branding message, you can't solidify your place in the market. Your brand identity must include both key messages and visuals. At AlphaGraphics in Evansville, we can help you succeed with branding and design services that make a powerful combination.
A WELL-ROUNDED APPROACH
Your brand identity involves several components that, working together, should present a unified message. At AlphaGraphics, our branding and design professionals can help you address them all.
- Key messages
- Unique selling position and value statements
- Brand storytelling and personality
- Websites designed in harmony with your message
- Visual messaging such as logos, business cards, and more
Then, we can extend your identity to your target market through several marketing channels, including signage, email, Internet marketing, direct mail, trade shows, and more.
BRANDING AND DESIGN MADE EASY
The process of branding your business may seem complicated, but with AlphaGraphics, it doesn't have to be. Our team of marketing and design professionals are here to guide you through every step of the process, lending our creative juices to fit your needs. Simply tell us about your vision, your goals, and your history. We can help you mold your story into something your target audience can relate to and appreciate.
LET'S GET STARTED
Not sure how to create your message and get it out there? At AlphaGraphics, we'll consult with you for free. We'd be happy to discuss the branding process with you, while we learn more about who you are and what your dreams are all about. No matter your goals, our branding and design team can help you create the perfect identity and message, along with the visuals that bring it all together.
Request a quote to get started right now, or call us today at (812) 471-7100.