BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
FRIENDLY EMPLOYEES, BEAUTIFUL PRINTS, THANK YOU VERY MUCH!
Allison B. Allison Baenisch
This was my first time working with Alpha Graphics. They were responsive and quick to fulfill by business card order. We relocated our business from Sorrento Valley to Carlsbad and plan to use Alpha Graphics for all our printing needs.
Denise H. CytoLogistics
Gary was great at responding to all emails in a timely manner and processed our order quickly. Happy with the service provided!
Megan B. Trustkeeping
I am an artist and very much appreciated your keeping the color of my original art. Thank you.
Cathy S. Cathy Stephens
It's always great working with the team at Alphagraphics.
Dan W. Lake San Marcos Community Association
It is always a pleasure to work with Alpha Graphics. They are quick to respond and the finished product always comes out perfect!
Kristy D. TymPlates LLC
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.