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Online Marketing
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1451 Concord Street
Framingham, Massachusetts 01701
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PHONE BOOKS ARE OUT; ONLINE MARKETING IS IN

If you want your business to thrive in today’s fast paced on-the-go marketplace, an online presence is no longer optional:   it is mandatory.

By creating a professional online platform, you can showcase your products and services where people are looking to buy. Does your company have an effective online marketing strategy?

Building a successful business is like growing an apple tree.  Exposure to the right elements is key.  In order to grow revenue and build a solid customer base, you have to spread your roots—both online and on the ground.  When combined with other traditional tools, the internet provides an ideal environment for starting and sustaining customer relationships.

 

AlphaGraphics is equipped with the knowledge and experience to help you plant and nourish your online presence so your business can bear fruit for years to come.

OUR ONLINE MARKETING SERVICES INCLUDE:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • Mobile marketing
  • Audio and video services
  • Web design and hosting
  • Email marketing

In order to flourish, your business needs to consistently apply the proper digital marketing tactics.  

These include having an easy-to-navigate website, multi-channel marketing, and a professional social media presence. Your marketing tactics should convey a consistent message across multiple channels, and encourage easy transitions from one online platform to another so your customers can reach you wherever they are.

 Online Marketing

HOW WILL ONLINE MARKETING HELP MY BUSINESS?

Now, more than ever, your company must rely on online strategies to attract new business. Gone are the days of searching through a phonebook. By implementing a sound online marketing plan, you'll drive traffic to your website, improve your search engine rankings, and find new ways to interact with your target audience.

WHICH SERVICES WORK WELL WITH ONLINE MARKETING?

BRAND IDENTITY 
Brands and websites go hand in hand now. The tone and aesthetics of the brand and website should be cohesive and generate a seamless customer experience.

EMAIL MARKETING

Effective email campaigns drive recipients back to the website in response to a call to action. Email marketing can also be used to reactivate old customers, incentivize current ones, or increase brand exposure to prospects.

 

 

EPUBLICATIONS

These can be housed on a website and receive visitors from other marketing channels. Not only do they improve the visual appeal of your website, but they provide additional information and value which generates more traffic.

MOBILE MARKETING
With so many consumers searching for and making purchases with mobile devices, a mobile-friendly website is crucial to maintaining a positive user experience for your customers.

6 BENEFITS OF ONLINE MARKETING

OPEN 24/7. Store hours no longer apply.  Customers have the convenience to research and shop day and night.

SPAN ANY DISTANCE. The internet allows you to reach potential consumers across the globe, not just in your local market.

CUTS OVERHEAD. Think fewer employees, no lease or property maintenance, and no stockpiling inventory or store displays.

TRACKABLE AND PERSONAL. While online shopping may seem impersonal, the opportunities for personalization based on their needs and visit history are immense.  Plus, you can store relevant data to make it easier for them to shop again.

BUILDS RELATIONSHIPS. Follow up emails, newsletters, and personalized offers can help you increase customer retention and cultivate long-term relationships.

INTEGRATES SOCIAL MEDIA. Online marketing meshes perfectly with social networking, allowing you to reach customers on multiple platforms.

Online Marketing

Wondering where to start?  Contact the marketing team at AlphaGraphics today to schedule a strategic consultation to help you grow your online presence and reputation!

ONLINE MARKETING AND DIGITAL MARKETING IN FRAMINGHAM, MA

To get traffic from today’s busy customers, an online presence is no longer a nice-to-have, it’s a must-have. 

A professional webpage and marketing show off your products and services in the place where your customers are shopping--online! Are you strategically taking advantage of this powerful marketplace?

Your business is like an apple tree. To grow income and a customer list, it has to put down strong roots, both online and offline. The Internet exposes your business to the right elements in a great environment for starting long-term, healthy relationships with customers--while you continue traditional marketing methods. 

AlphaGraphics of Framingham, MA will help your business’s roots go into the online environment and stay there for many years. We have the expertise and tools to work with you. 

AlphaGraphics’ Online Marketing Services Include: 

  • Mobile marketing
  • Web design and hosting
  • Email marketing
  • Social media marketing
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Audio and video services

To grow and thrive, your business must use the best online marketing tactics consistently. 

Make your website easy to use. Have multiple sources of traffic to your website, and post to social media using a regular schedule. Just be sure to express the same unique selling proposition (USP) in each place. Make each of your online locations easy to use and easy for the customer to contact your business.

HOW CAN DIGITAL MARKETING GROW MY BUSINESS?

Every year, it’s more and more important to get online traffic and convert it to new business. Customers don’t look for vendors in a phone book--when was the last time you did? With a proven online marketing plan, you’ll get more visitors to your website, build relationships with your ideal customers in new ways, and move up in search engine results for your keywords.

SERVICES TO ENHANCE YOUR ONLINE MARKETING

Brand Identity

This service makes your visual brand message consistent on your website and everywhere else your business is seen. Customers instantly recognize your business online and offline.

Email Marketing

Good email campaigns get your customers and prospects to click a link to your website as soon as possible. They can re-connect you to inactive customers, reward current ones for taking action, and make your prospects more aware of your brand. 

E-Publications

Online articles and newsletters on your website are a great place to send visitors from your marketing efforts. They make your website look great, and they make your visitors want to go back to your website again and again for more valuable information and want to share your content.

Mobile Marketing

A mobile version of your website isn’t just a nice option anymore: more and more people are using mobile devices to find and purchase products and services.

6 REASONS TO USE ONLINE MARKETING

Never Closes. Transcend store hours! Your customers can browse and shop your products and services any time. 

International Reach. Find prospects anywhere on Earth, not just in your hometown. 

Lower Overhead. Online marketing can reduce staff size, physical maintenance, and inventory and store displays. 

Personalized Shopping. Far from being impersonal, tracking technology makes online shopping highly customized. This means your business can meet the specific needs of each customer automatically and store their data so it’s easier for them to shop with you. 

Long-Term Relationships. With emails after each purchase, interesting newsletters, and personalized promotions, you can keep customers longer.

Increased Networking. Through social media and other online methods, you can connect with potential customers where they actually spend time online.

How do you start using online marketing? Connect with AlphaGraphics’ marketing team in Framingham, MA at and schedule a consultation. We’ll build a strategy to grow your online reputation and presence. Call us at (508) 626-2318 today.

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