Your browser doesn't support JavaScript or you have disabled JavaScript. Variable Data Printing | AlphaGraphics
Variable Data Printing Header
Place

1451 Concord Street
Framingham, Massachusetts 01701
Access Time

VARIABLE DATA MAKES PRINTING PERSONAL

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

 Variable Data Printing 1

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

 

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

HOW DOES VARIABLE DATA PRINTING WORK?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Variable Data Printing 2

Ready to get started with your variable data printing project? Contact AlphaGraphics today!

VARIABLE DATA PRINTING MAKES IT EASY IN FRAMINGHAM, MA

Variable data printing is a technique by which your printed materials are personalized to each recipient. You can alter names, addresses, greetings, messages, and even colors and images. Personalizing your marketing pieces in this way can help take your advertising and promotions to the next level. At AlphaGraphics in Framingham, our trained experts have years of experience developing variable data printing pieces that stand out and speak to recipients in a highly personalized way.

THE VARIABLE DATA PRINTING PROCESS

Variable data printing might sound complicated, but the process is actually relatively straightforward. At AlphaGraphics, we help you walk through a few simple steps:

  • You provide us custom fields to be altered with each printed piece such as name, address, or greeting.
  • You provide us with the design of the marketing piece or we help you develop a design.
  • We run through a test process to make sure the variable data is printing as expected.
  • The pieces are printed.
  • Either you can take it from there, or AlphaGraphics can help with mailing and distribution.

While variable data printing is a relatively recent technology, using it is anything but complicated when you work with AlphaGraphics.

ADVANTAGES OF VARIABLE DATA PRINTING

Variable data printing has a number of advantages. It presents a custom, personalized message, without the cost of a fully personalized communication. Open rates, response rates, and return on investment, (ROI) are all higher with variable data printing than they are with traditional forms of marketing. Whether you are planning to produce a mailer, invitation, or client update, you will love the results you see with this advanced form of marketing. 

To get started on your variable data printing project, contact AlphaGraphics in Framingham, MA by calling (508) 626-2318 or request a free quote here.

agOnline Orange