BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alphagraphics is great! They're very responsive and the quality of their work is fantastic!
Great company and fast service.
Alphagraphics is the best!
Always helpful, always on time, always high quality
Always a wonderful experience working with Alphagraphics! Dean and his team are friendly, helpful, provide great ideas and are quick in getting projects turned around!
High quality work and superb customer service!
Always a pleasure doing business with you guys!!!!
AlphaGraphics always provides a high quality product in a reasonable amount of time for an affordable price. You can't beat them in the Central Valley.
You do each project with care and efficiency. You communicate quickly and effectively. It has been a pleasure to work with you.
The books we had printed at Alpha Graphics were high quality. We are very pleased with our product. We are so thankful for Lucinda in helping us with all our orders plus her great customer service.
Very responsive and helpful
Excellent experience. Work was done well and on time (even early). Very satisfied with the final product. Printed well, high quality and the banner looks great!
Always a pleasure to work with your team and the quality is always great!
Dean and his team run a wonderful operation! We will continue to use them for future projects as well. They are very responsive and take the time to ensure we are pleased with our final products.
Very satisfied !! Received my order SUPER FAST ..
The staff were very intuitive and sensitive to my printing needs. The final product was better than I imagined.
I'd like to receive the final product sooner, possibly 3-5 days. ☺
The staff that I worked with was incredibly helpful and professional. The front desk girl was nice and personal, and the associate that was emailing me went above and beyond even though my order was quite small.
attentive, organized and professional
Prompt, efficient, good customer service. They delivered a product that I was very happy with
Excellent last minute service as usual, saved my behind!
Ariana was awesome! Very fast service and the end product was perfect
Dean and his staff were great to work with. Very professional and had some great recommendations. So happy with the final product.
I’m impressed with the new design of DripDropUSA’s business cards. I will be placing an order for 15 employees soon. Thanks! Best Regards, Jesse D/D/USA
Great response time from your team!
We always appreciate Alphagraphics' promptness and professionalism with our printing orders.
Adriana was very helpful and responsive. I appreciate her making a correction on our estimate before I caught it myself.
You guys are great to work with
Thank You...Everything was perfect.
Your print work has always been great and Ariana is easy and wonderful to work with.
We ran into a hiccup (a mistake on our end) when we miscalculated the number of invitations we needed printed for an upcoming event... Alphagraphics stepped in and helped us get them printed quickly so we could mail them out! Thanks!
Dean is great. Always professional and very responsive.
Your service has been great for us thanks.
Lorena Juarez is the best. She is so patience and kind to work with.
Dean is a really great guy to work with, I appreciate him and his staff. Being in the printing industry with Alphagraphics; I have always thought highly of them, their expertise, and their friendliness. Great people.
I am thankful that everyone working at Alpha Graphics is so helpful and willing to complete a project even if asked at last minute.
The experience is always great! Very professional, efficient and prompt. Ariana always answers my questions clearly and patiently. The graphics are always on point of what we ask for and the design is amazing. They even deliver personally. Great company and staff to work with!
It was amazing working with Lucinda and the customer service was outstanding!!
Dean and his staff are amazing. So friendly.
Lorena is wonderful to work with. Very patient with all of the changes that our team made to the last brochure.
It was awesome! So fast and customer service was perfect. Thank you so much!
Very professional and competent.
Appreciated how Ariana helped me
AG is AWESOME! They offer a huge variety of products and materials, their people are knowledgable and just all around good people. Quality is in our company name and AlphaGraphics really produces a quality product. 10/10 would recommend to everyone who wants to get the job done right.
We love working with Daniel Bearden & Lorena. With every project we’ve have they have made every experience exceptional! We know we can always count on them!
Lucinda is an absolute delight, and I really appreciate her attention to detail and top notch customer service.
It depends on the location and distance from Fresno, CA.
Very professional! AlphaGraphics hit the target on my vision. Pluse they kept communication and delivered a day earlier! Definitely will recommend and most importantly continue my business with AlphaGraphics.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.