BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alpha Graphics has always been easy to work with. Despite how late we submit a reuqest, or how slow we have been to respond, Alpha has always taken care of us!
We appreciate the great job you always do - quick turnaround time, personal delivery, and a quality product. Thanks!
Our entire church staff was very happy with not only the product you produced but the timely manner in which you gave it.
Great customer service and response time was fast!
Very easy to call in and place an order. The final product was then delivered to our office a few days later. Great all around service!!
April was great to work kind knowledgeable and to the point! The door hangers and business cards are exactly what I was after. I’m picky when it comes to quality work and my cards and door hangers are amazing!
DEAN IS AWESOME. NOT ONLY HAS HE PROVIDED GREAT CUSTOMER SERVICE, QUALITY PRODUCT AND QUICK RESPONSE, BUT HAS ALSO PROVIDED CREATIVE FEEDBACK AND THOUGHTS WHEN APPROPRIATE.
The Alphagraphics team always goes above and beyond our expectations. They deliver high quality products and give great service.
April is wonderful - very warm and accommodating. She efficiently provided us with exactly the items we were looking for, including mock ups so that we could decide on just the right merchandise!
I have been a very satisfied AlphaGraphics customer with my business for years. The quality of there work is graet and their pricing is very competitive which results in savings for my business.
Thank you and we love your products!
Dependable, competent, efficient, and friendly service.
Great prints! Fast!
Ryan Royer is an excellent representative
The staff is very helpful & friendly and their turn around time is very quick.
Lorena was very helpful and had great service. She transformed by ideas into what I envisioned. Great quality of products, timely, gave me updates, etc. She let me had control of the design and she put it to reality. Great experience!
Dean is truly a gem. His willingness to work with my seemingly ridiculous needs make my already stressful life a less stressful one. He’s calm, cool, collected and willing to do what he can to make sure the end result exceeds expectations. He doesn’t just work FOR people — he works WITH people and that is what truly makes AlphaGraphics one of the best!
We truly appreciate the customer service and quality of workman ship with every order we place.
You guys are great. Fast and great quality!
The people at Alphagraphics especially Chris were very helpful in their suggestions and expertise of the paper product they use. Also, Chris and his expertise on setting up and making the corrections needed for my printing my mothers obituary was great. It made everything go easier for me. In the future I plan to use them again and to let my church know of this wonderful business and what they can offer in terms of printing and advertisement for church conferences or special events.
My partner and I are very pleased with the finished product,the service, and process in general we've experienced with Alpha Graphics.
Dean and his team are always willing to help. I have a lot of last minute requests and Dean always makes it work!
Alpha Graphics is always professional and comes through in a crunch.
they were great to work with and very good about us changing things at the last minute.
Always appreciate the great work and quick service! Thank you!
Always accommodating and eager to please. A pleasure to work with.
Dean and his staff deliver quality with every transaction -- consistently going above and beyond.
Whenever possible we choose Alpha Graphics for our publication needs. Not only is the quality excellent, their team is fabulous when working with us on various projects, including special requests. :)
Alphagraphics ROCKS!! We are 400 miles away from the Fresno area and needed a proposal printed and delivered in a very short window .. once I explained my situation to Ariana and Dean, there was no hesitation at all .. the answer was YES, we can do that for you!! WoW!! Very hard to find that type of customer service today! Alphagraphics was there for us when we needed them .. giving an "out-of-towner" the highest level of customer service .. they get it!! Thank you Thank you Thank you!!
Customer Service is ALWAYS on point and the quality and turn around time for projects is very good!
great customer service!
AlphaGraphics provides the highest quality production in the Central Valley.
Dean and his team never let us down! Our deadlines would break anyone else...or they would turn us away. Not Alphagraphics! They are reliable, fast, and produce quality products.
The entire team at Alpha Graphic --- ROCK!! Very helpful, great group to work with, and turn around time is unsurpassed!
Staff was very friendly and helpful, the turn around for my last three print jobs was incredibly quick and they looked great. I am very happy to have taken my projects to Alpha Graphics for a timely, professional and top quality experience.
Could be a bit less pricey!
We enjoyed your service very much.
Very friendly, helpful & knowledgeable receptionist.
AlphaGraphics is amazing! Incredibly helpful, knowledgeable and kind!
Great customer service! Fast service High quality cards
I was extremely satisfied and had been with all my orders. You guys are fast and easy to work with.
Representatives were always quick to respond. They worked with me to ensure that I was able to receive the product I had in mind within the budget that I had.
To order my prints and communicate what I wanted was a breeze! I trust the employees due to their wide range of knowledge of the actual product and the knowledge of paper.
Alpha Graphics helped me in a pinch! I needed some materials printed quickly, and they got it done! They were so easy to work with, and I felt like the genuinely cared about me and my project. I highly recommend them!
Amazing, as usual!
My friend recommended you to me. The service was exceptional. The girl at the front counter gave me information that saved me a lot of money. The quality of the color was perfect.
Not only do I get a quick response but our deadlines are met too even when we are the ones who have a quick turn-around. I appreciate the efficiency and excellence.
You have been great! So easy to work with and accommodating, especially with all the last minute changes. We really appreciate the work you do for the Museum. The end result is always exceptional.
Arianna was absolutely amazing! She made the experience seamless and my company has already placed our second order!
Your group is always so easy to work with. I have worked with multiple print houses over the years and have found your staff to be the best.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.