Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
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1217 Miner's Alley
Golden, Colorado 80401
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What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

Branding and Identity 1

Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.


A company's brand position is the part of the brand that describes what an organization does, why and for whom. It also refers to what the brand’s unique value is, how it differs from competing brands and how a customer benefits from using its products or services.

At AlphaGraphics, our marketing team has all of the tools to help create the identity you need for your business. We'll work with you through the entire process, including the five key branding and identity elements that no marketing plan should be without:

  • Brand position
  • Brand promise
  • Brand personality
  • Brand story
  • Brand associations

Once you have firmly established your brand you will be able to expose it to your customers through web design, email marketing, business card and corporate stationery and so much more.

Where your customers will see your brand, and more importantly remember your brand:

  • Marketing materials
  • Business forms
  • Signage
  • Marketing Solutions

Consider taking your new branding one step further by including some of these AlphaGraphics Golden services:

  • Website design
  • Direct marketing
  • Mobile messaging
  • Direct marketing
  • eMarketing
  • ePublications
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