BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Was very pleased With everyone helping me out!!! The staff is amazing!
Denise H. Denise Henderson
I’m not local but needed your services while in town. AG came highly recommended and I couldn’t have been happier with the final product you produced.
Janet M. Janet Moran
Very easy to work with. Will did a great job assisting us with a group order project. You all also did a great job on our vinyl logos for our new office.
Deanne W. Merry Maids
I had a last minute job and needed it done fast and right the first time. They were able to accommodate my order and got it finished even before the expected time. Everything was done perfectly too.
Juliene B. Hubbell Power Systems, INC
I had a very good experience, the bride loved them!! They were very beautiful, and they took time with me, cause of all the changes I kept making lol! I was very well pleased and would use them again and again thanks AlphaGraphics!!
Kathy M. Kathy Mitchel
Always very satisfied with the service and product
Kathy N. Plantation Manor
Cassie and team always come through for me on my orders!
Melody J. Southlake Orthopaedics Sports Medicine and Spine Center
I know that every order is going to be correct, which is comforting. Any time I have ever had to call for support or with a question, I have always received friendly, knowledgeable help.
Bruce A. Covenant Classical - Exchange Place
both sets of appointment cards turned out great. really happy with the turn around time!
Krystyn T. Southern Medical Group
Phenomenal team and superb service with exceptional quality!!!!
Meloneysa H. Meloneysa Hubbard
Always a quick and reliable experience!
Chet E. Ardent - Trace Crossings
Not your basic sign company! So much creativity is put into our sign design. We feel like our signage truly represents our unique Medical Home model of healthcare. Our walkway sign is a work of art and our patients love it!
Laura G. Northside Medical Group
great appreciate the Veteran & 501(c)(3) discount... This survey toke more than 30 seconds...
John O. Krulak Marine Alliance of Alabama
Always prompt and professional!
Heather F. 1st Alabama Insurance
I have told others about the cheer signs that ya'll made for us. Great quality and durability.
Mrs. C. Vestavia Hills High School
Very friendly and efficient staff!
Deborah O. Hoover Metro Kiwanis
Very rapid response and accurate fulfillment of our order.
Bob B. Hoover Metro Kiwanis
Cassie is great, she's extremely easy to work with and make you feel comfortable even if you're unsure what you actually looking for, she guides through the whole process. Everyone I have encounter with are very friendly
Nadhira I. Marriott Birmingham
professional, knowledgeable, efficient
Scot H. Taco Mama
Above and beyond service, thank you.
Brian S. Alabama Vein Center
It has been a pleasure working with Will Smythe and the front desk, Danielle.
Sheila S. The Learning Tree, Inc.
prompt professional service - friendly helpful staff
Ann G. Father Nature Landscapes of Birmingham, Inc.
Really nice front office staff!
Brenda O. Ultimate Gutter Guard
Excellent service.
Jill S. Prince-of-Peace Catholic Church
Our order arrived very quickly.
Jessica F. Hoar Construction, LLC
Always a pleasure.
Harvey T. Spine Group Alabama
Working with Will and the rest of the staff was a pleasure. The end result was getting the quality products, the calendars, the Christmas cards and the notecards, that I expect. After working with you for several years, I also know that if a problem arises you will fix it in a timely manner. As an amateur photographer, I appreciate the services that you provide to turn my work into reality.
Jean F. Jean Fortinberry
Alphagraphics did a great job on a special primary and mail job for us.
David W. Champion Cleaners
I keep coming back time after time because they're simply the best!
John T. Chelsea High School Theatre Department
Everyone was delightful! Danielle made me feel like an old friend when I came in, even though it had been a very long time since my last visit.
Matthew F. Diamond Rubber
Everyone we dealt with was wonderful and we wetre thrilled with our brochure. We’ve always been pleased with your work and reasonable prices and will definitely use AlphaGraphics again!
Jeannine U. Helena United Methodist Church
Cassie is the best
Rusty A. Flexforce
Easy to work with and always timely!
Krystal B. Krystal Brummit
Every interaction with your team is truly superior customer service. I have been so impressed and grateful for the way each member handles our projects with care, attention to detail, and upmost help and kindness! Thank you for treating us like we are your only client every time and for going above and beyond to make sure each project we print with you is the best it can be. We are so thankful for y'all!
Haley S. Reel Life International
AlphaGraphics always passes my expectations. They are always provides a great product for our organization. This finished product is always accurate, quick, and professional looking.
Garrett D. OB GYN South PC
Cassie is a sign designer, she creates great original sign art that stand out and sets us apart. The production time is amazing and Rod will work any time night or day to complete a project. Both communicate very well and kept me informed every step of the way.
Laura G. Northside Medical Group
Response to questions were answered quickly. Very professional staff.
Nancy O. Nancy Owen
Thank you for your service! You guys are great!!
Amanda H. Amanda Hicks
The team at AlphaGraphics are extremely accommodating and their customer service is exceptional. They helped me put the perfect invitations together for my husband’s 50th Birthday.
Tammy F. Tammy Flowers
Alphagraphics makes each job easy and headache free! We are always pleased with the speed and quality of service. The staff is so professional and easy to work with!
Erin S. Make a Wish Foundation
You guys are the best. Love working with you from start to finish.
Jill S. Prince-of-Peace Catholic Church
Great customer service!
Kathy N. Plantation Manor
Phenomenal service and exceptional product quality.
Meloneysa H. Meloneysa Hubbard
You all have been extremely accommodating! Hope
Hope D. Covenant Place of Gardendale
The staff was very congenial and a pleasure to work with--I have recommended them to other groups.
Mrs. C. Vestavia Hills High School
Even though we are a small business, I have always felt like we were a significant customer. Alphagraphics personnel are knowledgeable, friendly and patient.
Patrick A. Arceneaux Art Gallery
Simply the BEST of all the companies I've ever tried!
John T. Chelsea High School Theatre Department
Ya'll have always been so accommodating and great!
Laura D. Over the Moon
Alphagraphics always gives good service in a timely manner. Quick & courteous!
Beverly S. Riverchase Women's Club
I had a last minute need on a Friday, and most all other print shops told me it was too late. But AlphaGraphics did not hesitate to help me. they even stayed a extra 15-20 minutes, late to ensure I had my material.
Josh D. R.S. Hughes
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.