BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Love doing business with Alphagraphics. They go above and beyond getting your order delivered on a timely matter. Always staying up with the latest designs.
Gina Alabama Oral & Facial Surgery
great response time on my e-mails, and fast turn around time
Erin Pure Fitness
Appreciate the quick response time and quality of the product.
Lynn Koslin & Kahn
I received excellent customer service throughout the entire process. Product was great and completed in a timely manner.
Jennifer Jennifer Josof
They always go the extra mile to be sure I am satisfied. It's nice to have a small, locally owned company to help.
Penny Senior Care Pharmacy - Northport, AL
We've done business with AG for many years and have always had exceptions products and service. They've gotten to know us and we love doing business with them because they have earned our trust and business.
Cindy Riverchase United Methodist
I appreciated the timeliness with my project. Also, you all were so helpful and provided insight/suggestions to make my poster/portrait better than I could have imagined.
Jeremiah Jeremiah Brown
I cannot say enough good things about AG and our account rep. Will!
Tamara Ardent
Y'all are quick and complete!
Amy Briarwood Presbyterian Church
I appreciate your advice and patience as I decided on the best way to create the mailer.
Pam ERS
Great customer service!
Margaret Margaret Pate
I get compliments nearly every time I hand out a business card because of how professional they appear. I'll definitely use your services again.
Daniel Daniel Bowden Music
Alphagraphics handles all my printing requirements. It’s so easy to have all my needs at one printer because reordering is so easy.
David Champion Cleaners
Having worked with Alpha Graphics for a number of years, I appreciate the service level and the quality of the calendars and the Christmas cards that I do each year.
Jean Jean Fortinberry
very satisfy
Yao Yao Komissa
We love working with Alphagraphics! Their support of our mission is inspiring and their generosity has helped us keep print cost low!
Erin Make a Wish Foundation
The team is very helpful in providing me guidance and suggestions to any project I bring to them.
Melody Southlake Orthopaedics Sports Medicine and Spine Center
Easy to work with, very kind and gracious!
Annie Delta Zeta
Our group presented Alphagraphics with an unusual graphic design task that was nonetheless executed competently and to our specifications. We found the staff to be both attentive and exceptionally patient in ensuring that our particular needs were met. Our experience has been completely satisfying, and we have absolute confidence in returning to Alphagraphics upon our next graphic design project.
Ted Jade Liqueurs, LLC
Excellent work in a timely fashion. Thank you for everything!
Jeff Jeff Hartley
My project was for a remote client which can prove cumbersome with the back & forth and the momentum can often be lost with projects. That was never the case with this project. Although it went over an extended amount of time my rep & creative responded each time as if it were the first time. I really appreciated that.
Lisa PenStar Communications
Always helpful Always timely
David Youth Leadership Developement Program
I know I'm not one of your biggest customers, but I always enjoy the personal contact and service I receive from ya'll.
Steve Cahaba Cabinets
I love your company and I will be using you all again for other projects
Annie Annie Robinson
Working with Cassie and AlphaGraphics is a great experience. They are very easy to work with accommodating to my business needs.
Nathan B&H Academic
Enjoyed the experience. Received great service.
Bob Ray Hunter & Associates
Great customer service but final product was not cut right, some cards showed misalignment after cutting and is not visually pleasing, wish I could have gotten a sample print and shown different paper weights before ordering, but I think that is my fault for not asking.
Nick Over The Mountain Glass
AlphaGraphics is professional, efficient and provides quality work for our business. They come with our highest recommendation. We are so happy to have found them! Thanks for all you do. —Complete Steam Carpet Cleaning LLC
Jennifer Complete Steam LLC
Great
Bill Bill Pounder
Quick service, very professional.
Courtney Capstone Plumbing
You guys are so awesome! You always come through for us when we need last-minute brochures, and it is so appreciated! Michelle and Will are so kind and really go above and beyond to make sure we are taken care of. :)
Anna M. Johnson Development, LLC
My order wasn't ready when I arrived, but your employee volunteered to deliver it for me so I wouldn't have to drive back to Birmingham. That was a great service for me.
Brenda Birmingham Quilters Guild
Extremely professional and very helpful. Being that we are a school, it was nice that they helped us to stay within our budget.
Terri Bumpus Middle School
Machelle was very helpful in getting a logo decal made
Kurt Sonic Corporation
Legendary Customer Service! Exceptional printing and finishing! Unequaled experience!
John Chelsea High School Theatre Department
Overall great experience. Seller was patient and thorough, and the finished product was perfect.
John Colonnade Group
I would definitely recommend AlphaGraphics. I bid this job to another printer who told me it would be 2 weeks before they could get a finished product to me. Within days of working with AlphaGraphics, I had a beautiful final product in hand. And our clients raved about the invitation. Thank you again.
Heather Warren Averett Kimbrough & Marino
We love having you as Chamber members! Machelle fast and efficient
Laura Hoover Area Chamber Of Commerce
The speed in service was great and everyone was so nice.
Joy Warren Averett Kimbrough & Marino
Always friendly and ready to help
Kathy Plantation Manor
AlphaGraphics always provides consistently excellent results! The owner and reps couldn’t be more kind, organized, or helpful! I recommend AlphaGraphics to all of my colleagues and friends!
Customer Jennifer Watlington
Molly was super helpful, courteous and very prompt in her responses.
Michael Michael Bruce
Completes every request to complete satisfaction.
Harvey Spine Group Alabama
The customer service is great.
Rheanna City Of Trussville
VERY helpful getting the business cards ready to print
Karen Trident Technologies
I did not want pads- I needed individual forms- these have been printed for us before by you all - so I am not sure who chose to turn these 4 part forms into pads??
Brenda Ultimate Gutter Guard
Very customer oriented company.
Tom Tom Patterson Construction
Always very friendly and professional
Rick Trane
Was easy and product was exactly what I needed
Brandon Brandon Montz
Cassie took time to review my project and recommend ways to improve the final results.
Bruce Renaissance Enterprisees
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.