BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
We have always been happy with the high quality of service and products we receive from AlphaGraphics! During our most recent project with them we learned that they are also fantastic designers. They took our basic ideas and designed an office sign and vinyl window treatments that are perfect for our space and aesthetic. The installers were also fabulous and took great pains to make sure all of the elements were installed correctly. 5 stars all the way! Our office neighbors love what they did and will be calling on AlphaGraphics soon themselves, I bet.
Wendy J. CAIR of AL
Consultation would be nice-
Georgia H. Briarwood Presbyterian Church
Easy to work with. Quick turn around
Lee A. O'Neal Industries Inc.
Love working with these folks! No matter how short the fuse is on our end they always come through!
Sandy D. Alabama Dance Academy
Outstanding service! I have used them for business and personal projects for many years and wouldn’t go anywhere else!
Rita K. Rita Kollars
The Alabama Coalition for Cultural Change needed a banner for health fairs, conferences, etc... Cassie Burchell assisted us in the design of the banner. The design work turned out wonderful and we are proud to display our banner. He was also instrumental in choosing the type of banner we needed to make it easy for us to store, carry and set up. Thank you for all the good work!
Sue R. Danberry At Inverness
Every time I order, Danielle is so nice and helpful and always makes sure my order is correct and it always is ready really fast. Plus, if I forget to have someone pick up the order, then I always get a phone call. Great customer service.
Melisa B. Senior Care Pharmacy - Northport AL
Always great customer service and quick turnaround!
Emily K. 521 Designs
They were great! Always wanting the final product to be the best it can be, even if that means more work!
Kacia F. St. Vincent's Hospital
AlphaGraphics is always very professional, prompt and accurate with the products we order.
Robye R. Joseph Properties
Cassie always has suggestions and encouragement for my work.. She is available whenever I need to talk with her. I am amazed at her creativity. The atmosphere is very welcoming and helpful. I am grateful for Alphagraphics!
Laura D. Painting by Laura Dee Wood
Prices are just a little high for some of the more simple prints that you can get a lot cheaper through vistaprint.
Trissa G. Quevity
Excellent service and quality work - could not ask for anything better. 100% satisfied.
Susan H. H2Occasions
Love working with Cassie and her team, all of them are very helpful in answering any and all of our questions. Cassie and her team went above and beyond to complete the many jobs that we have asked of them with excellence. I would recommend alphagraphics to anyone that is looking for a complete package of marketing.
Gina A. Alabama Oral & Facial Surgery
Alpha graphics is always prompt, friendly and produces a great looking product! We drive all the way from Pell City for all of our printing needs.
Joanna K. J & L Contracting
Cassie is absolutely a delight to deal with. Prompt, reliable and accommodating.
Rusty A. Shades Creek Farm
Will worked with me and was very helpful and professional. My orders were complete, accurate and timely. thanks!
Sheila S. The Learning Tree Inc.
Sometimes the estimates don't match the actual cost. To be honest, I may be looking around for a price comparison since our finances are so limited. I think you went up in price recently.
Cindy H. ARA - Scarlet2White
I wasn't sure how to use the new online ordering process and I was helped right away through email until my order was complete
Mary A. Payroll & Benefit Solutions
Wonderful products and personal service!!
Michael O. State Farm- Michael O'Neal
Very helpful and pleasant service. Excellent quality.
Jan R. Jan Ricketts
The sales rep was easy to work with. After telling him that we had found another vendor with pricing that would better fit our budget, he graciously matched the competitor's price.
Jennifer W. Ronishia Thomas MD
Knowledgeable staff, great products, and friendly service.
Melanie G. Capital Refractories
We try to use Alphagraphics on all of our printing and have always been pleased.
Tynette L. Aldridge Gardens
Fast and accurate service with very responsive people. I have Alphagraphics handle all of my printing because they make it so much easier for me.
David W. Champion Cleaners
ALWAYS VERY HELPFUL
Betty W. Town & Country Ford - Bessemer
Hayden was great. We found a typo on our first piece and had to re-order with a quick turn-around and he met our deadline.
Gina F. Doster Construction Company
Your always deliver on-time and get it right.
Ian T. GolfSouth Golf Tour
The entire experience was professional and positive
Richard R. Aldridge Gardens
Very pleased with the end product and the whole process!
Kathy D. Kathy Davis
Excellent Service and Quality.
Don L. DeMeco Ryans Foundation
I really appreciate the courtesy and friendly customer service. I was able to get exactly what I needed. Thank you and I will use your services again.
Mary H. Mary Horne
Easy ordering, great prices and fantastic quality. We look forward to do more business in the future.
Keith M. Shelby County Reporter
AG has been a wonderful place to do business. Their customer service is fantastic! Our church has been using AG for many years without any problems whatsoever. I would recommend that any church or business use AG for their printing and marketing needs.
Michael N. Christ the King Anglican Church
Appreciate the ease of sending an email order, quick response time and free delivery. Thanks!
Lynn M. Koslin & Kahn
The ordering process was so seamless that when I got the email for the survey, I had to pause and remember that I had recently placed an order with you guys!
Taren B. Systematic Services
Always pleasant to work with and your products are professionally finished -- and on time.
Barbara S. Camp Winnataska
This company has been wonderful. We love it. I would HIGHLY recommend to others!
Rana S. Covenant Classical Schools
We are always pleased not only with our finished printing project but with the speed and accuracy of it.
Tynette L. Aldridge Gardens
very quick and prompt service
David Acton Corporation
THe job was done quickly and looked great.
Ken H. Ken Hood
Very easy to work with and order exceeded expections.
Keith O. Keith Owens
Alphagraphics has always been my choice for printing. They have always been prompt and courteous and their work is exceptional.
Beverly S. Riverchase Women's Club
all of you have been GREAT over the years. the company has sold... Thank you for all the nights of putting the cards under the bush!! and for rescuing when I did not get by that night... I wish all of you the VERY BEST Great to work with and willing to "go above and beyond" for me.
Sharon S. United American Assurance
I have always been very pleased with the customer service for Alphagraphics! Very responsive and always exactly what I need!
Ashley D. Shelby Baptist
Alphagraphics has always done an excellent job for our company. Friendly, knowledgeable and great communication and follow up
Chris R. One Call Remodeling
This was my first time using AlphaGraphics. The staff was very professional and quick to respond. We worked easily with them to create a high level end product.
Heather C. Warren Averett Kimbrough & Marino
Friendly, helpful, timely
Shawn B. Briarwood Presbyterian Church
I have used Alpha Graphics for years for all of my printing needs. They are excellent business partners!
Customer L. Lana Thompson, PHR
We are a long-time customer of Alphagraphics and always very satisfied with the quality of final product
Carla D. Avadian Credit Union
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.