Trade Shows & Events

Enhance the experience for attendees at your event with eye-catching signage, professional print materials, custom promo products, and more.

Shop Our Promotional Products Online Store for Branded Merch to Get Ready for Your Next Event

Looking for a specific item or just browsing for ideas? Alphagraphics is your one-stop shop for promotional products and business gifts. Our extensive range of promo products will ensure you find something to suit your requirements. With 1000s of selections, we offers branded merchandise to fulfill all of your needs.

Create a Buzz Before Your Big Event

Grab the attention of your target audience and get them registered for your event well in advance.

  • Graphic Design & Logos: Give your event a unique look and feel that reflects your organization’s branding and what you stand for. Customize a logo and design elements specific to your event that will stick in your attendees’ minds.
  • Websites & Landing Pages: Create an event-specific website or landing page where prospective attendees can register and find important details, such as location information, who’s speaking, dress code, registration costs, and more.
  • Digital Marketing: Hone in on your target audience and drive them to register for your event through email campaigns, digital advertising, and social media.
  • Direct Mail Marketing: Build awareness of your event by getting the details in the hands of prospective attendees. Popular direct mail campaigns include postcards, brochures, preliminary programs, and formal invitations.

Promotional Product Strategies

Here are a few ideas:

  • Reward and motivate your employees with branded incentives.
  • Give away relevant branded items for safety and education programs.
  • Set up a corporate booth at trade shows, conferences, and expos.
  • Launch a brand awareness campaign with giveaways.
  • Engage followers on social media by hosting a contest with high-end branded prizes.
  • Partner with companies or sponsor events that have a similar target audience; include items in their lobbies or gift bags.

Getting Your Promotions Started

  • Bring your logo or digital file and work with our team to select the perfect promo items for your business, organization, or cause. The more information you can provide us about your needs, target audience, and budget, the better we can strategize and choose products that work best in design and functionality.
  • Personalize items with your company’s name, logo, or message. There are many options like embroidery, silk screening, and embossing. Keep your brand and audience in mind every step of the way, down to the material you choose.
  • Take advantage of proofs to be sure you’ve created items that reflect your vision. Carefully examine the products, and customize until it’s something you’re proud of. Ask yourself, “Is this a product I’d really use and appreciate?

Make The Most of Your Investment

  • Pick items that can be reused or regifted.
  • Outfit your employees in branded clothing.
  • Consider giving out two of each promotional item and encourage your customers to share the love.
  • Make relevant, useful gifts that decision-makers might use when deciding who to buy from, like mouse pads or flash drives.
  • Create promotional products with the recipient in mind: discreet logos are much more likely to be worn; catchy taglines are fun to wear.

Tips for Increasing Traffic with Promotional Products

Make the customer feel special.
While promo items with logos are often helpful, sometimes the best way to promote your business is by printing your customer’s name on a nice pen or reusable shopping bag. Then, let them tell their friends where they got it!

Reward referrals.
Encourage customers to refer business to your company, and thank them with branded rewards like t-shirts, hats, and water bottles.

Free stuff over here!
Let’s face it: people love free stuff. Make sure that your next trade show booth, sales call, or new product launch includes promotional items. Then, prospective customers can bring a little bit of your brand home or to the office with them.

Set the Perfect Tone for Your Next Convention

Hosting a successful event is a huge responsibility. Organization, clear objectives, and a reliable support team are imperative to the success of your event. Whether you’re an event planner, part of a training organization, or you operate a convention or meeting venue, your printed and marketing materials play a vital role in your event’s outcome.

We provide full service solutions—so you can trust the particulars to us, and focus on pulling off an event to remember. From elegant banners and pristine brochures to integrated marketing campaigns using variable data and online tactics, we’ve got the tools to make you look good. We understand your business, your schedules and objectives, and we’ll help ensure that your meeting or event is a success—from initial planning and marketing through post-event follow up.

Tips to plan an epic convention:

  • Select a theme. Choose something memorable that unifies your key messages.
  • Request speakers early. The ones with “wow” factor book up fast.
  • Pick an excellent printer. Order materials well in advance, and always get a few more than you think you’ll need.
  • Hire a team to handle tech. Having someone on hand to troubleshoot problem equipment is invaluable
  • Choose the right venue. In the long run, comfort matters more than effect.
  • Manage event details in one place. Stay organized and keep volunteers up-to-date by storing all information in an easily accessible online drive.
  • Get people talking. Ask your network to promote your event.
  • Gather post-event feedback. Survey attendees to refine future efforts.

 

Prepare Every Detail for a Courtroom Exhibit

Presenting your case clearly and professionally is essential as an advocate of the law. Partner with the legal solutions team at AlphaGraphics, and we’ll help you impress in court with sophisticated, attention-grabbing courtroom exhibits.

Sometimes the best way to illustrate complex facts is through stark visuals. AlphaGraphics offers a broad range of large format and legal exhibit services. We help legal professionals highlight critical components of their case.

Our courtroom exhibit solutions include:

  • Trial exhibit boards
  • Graphic design services
  • Document production, scanning, and printing
  • Foam-core mounted posters
  • Retractable pull-up banner stands
  • Dry-erase trial exhibits
  • Color and black & white large format printing
  • In-house binding and finishing services

Make a Bold Statement With Event Poster, Banners, and Backdrops

Searching for a way to make a huge statement about your next special event or concert? Try grabbing attention with high-impact posters or large banner customized to impress. Sometimes the best way to tell people about your sale, fundraiser, store opening, or candidate is with a BOLD message. Broadcast your offerings with professionally printed event posters, banners, and backdrop from AlphaGraphics. We print up to 4ft wide, and 8 ft tall for rigid products (taller/longer for flexible materials).

Custom event posters and banners are great for:

  • Product features
  • Company announcements
  • Trade shows and expos
  • Wedding and baby showers
  • Semi-annual promotions
  • Birthdays
  • Holiday parties
  • Concerts
Create a Booth That Stands Apart at the Trade Show

Vivid, alluring graphics draw conclusions in viewers’ minds. AlphaGraphics can help your event visuals narrate the right story. When you attend a trade show, your booth, signage, and printed materials represent your brand. Each visual cue should operate cohesively toward one goal - intriguing visitors enough that they want to know more. Are your current graphics drawing qualified leads to achieve your revenue goals?

Our trade show material options include:

  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns
Five tips to rock your trade show

  • Select a theme. Choose something memorable that relates to your company or sales pitch.
  • Use special effects and audio/video. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.
  • Two words… Free stuff. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.
  • Try raffles. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.
  • Set measurable objectives. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

Ready to try incorporating promotional products into your overall marketing strategy?  Contact AlphaGraphics today, and we’ll help you create a plan so that  “everybody knows your name”!

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2159 Rocky Ridge Road, Suite 107, Hoover, Alabama 35216 US
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