Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
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10700 Hammerly Blvd
Suite 115
Houston, Texas 77043
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A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

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FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRAND BUILDING IN HOUSTON, TX

Your brand is vital to the success of your company. It communicates a specific message that reflects the personality of your business, and it promotes familiarity with your company. At AlphaGraphics in Houston, we get the importance of brand building, and we know how to make it work for you. We’ll help you every step of the way.

BRAND-PLANNING CONSULTATIONS

We want to know your story so we can best represent you as we assist you with developing your own unique branding. That’s why we take the time to get to know you. We want to know your goals, your plans, and the culture of your business.

We’ll take all that information to create a distinctive value proposition and brand story for your company. Our marketing experts will help determine your target audience, and create effective strategies for reaching your audience through your branding.

WHAT’S INCLUDED IN OUR BRANDING SERVICES?

In addition to marketing consultations, we provide beginning-to-end brand building services that include:

  • Logo design
  • Message clarity
  • Website design
  • Sales and marketing collateral
  • Tagline development
  • And more

We’ll look at the big picture, and help develop branding that will give you a clear value in the marketplace. We’ll help you stand out from the crowd.

DESIGN SERVICES

A picture is worth a thousand words, and nowhere is that more true than in brand building. Our graphic designers have a keen eye for detail and an understanding of the marketplace that helps us to present branding that is eye-catching and attractive. We understand your target audience, and we know how to reach them through stunning visuals that grab attention.

GET STARTED

Schedule a meeting with us today to get started on your branding strategy. Give our Houston team a call at (713) 785-0300 or request a free quote online.

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