In 2015, AlphaGraphics Cypress acquired Spotlight Creative, a Houston-based branding and graphic design firm. AlphaGraphics Cypress and Spotlight Creative work together to develop and produce effective marketing solutions in partnership with our clients. These solutions help separate them from their competition and drive achievements of their business goals.
To see more examples of our creative marketing projects, go to spotlightcreative.com
CONNECT WITH YOUR CUSTOMERS USING EMAIL MARKETING
Email marketing is an inexpensive way to nurture current and potential customer relationships. But with so many messages exchanged daily, how can you get your message across?
Your customers, just like you, are looking for value. Are your emails meeting the needs of your subscribers? A successful email marketing campaign should provide recipients with personal, meaningful content that builds trust in your brand.
By meeting a need - whether by inspiring, teaching or offering discounts - you’re fostering relationships with customers and enticing them to do business with you.
EMAIL MARKETING CAMPAIGN SERVICES
- Template design and coding
- Concise copywriting
- Targeted lists
- Reporting and tracking
- Cross-media marketing
- Personalized URLs
WHAT IS EMAIL MARKETING?
Sent via an email program, your message can be the first thing your customers see in their in-box. Email marketing is a great way to promote events, special deals, and provide valuable content. This may include newsletters, specials, updates, press releases, and surveys.
HOW WILL IT HELP MY BUSINESS?
Email marketing enables you to reach more customers in less time, driving sales, and improving brand awareness. Like all marketing tactics, it is most effective when used as part of an integrated plan that includes a variety of strategies.
WHICH SERVICES WORK WELL WITH EMAIL MARKETING?
- Social media
- Direct marketing
- Variable maps
TIPS TO INCREASE CLICK-THROUGH RATES
HAVE A VOICE. Write in a conversational, respectful voice, like a friend
PERSONALIZE. Incorporate personalization via variable data
ADD VALUE. Promise something your subscribers want
STAY ON TOPIC. Keep your emails lean and to-the-point
TROUBLESHOOT. Tell them how you’ll help them avoid or solve a problem
REWARD. Reward recipients for reading—offer tips or incentives
Let us help you get measurable results! Call or email the marketing experts at AlphaGraphics today to get started.