VARIABLE DATA PRINTING
WHAT OUR CUSTOMERS ARE SAYING
Fast friendly service.
Richard Emmons is one of your best employees hands down. For years, our company was using Precision Graphics when we were leasing from Greenway Plaza. Currently, we have moved from there to Pasadena, TX and recently needed business cards, decals and pictures for the business. Without hesitation I reached out to Richard. He tries to go above and to make sure we got what we need taken care of even with short notice. You have an amazing staff!
Richard Emmons is fantastic.
thank you for your help
Chris Livingston and Richard Emmons are always very helpful and knowledgeable.
VARIABLE DATA MAKES PRINTING PERSONAL
Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.
Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.
Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.
HOW DOES VARIABLE DATA PRINTING WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Ready to get started with your variable data printing project? Contact AlphaGraphics today!