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1680 Bentley Way
Idaho Falls, Idaho 83401
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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DIRECT MAIL MARKETING IN IDAHO FALLS, IDAHO

    With so many competing businesses, it can seem difficult to make your business stand out among the rest. In these circumstances, effective advertisements make a significant difference in building a clientele that notices your business. An excellent tool for effective advertising is direct mail marketing. Direct mail marketing allows businesses to use a mail carrier, like the USPS, to deliver marketing materials directly to customers.

    AlphaGraphics in Idaho Falls, Idaho, offers a wide variety of marketing and advertising materials, including direct mail marketing solutions. With AlphaGraphics, you can reach both potential and current customers through these creative means.

DIRECT MAIL MARKETING MATERIALS

    Direct mail materials can come in all shapes and sizes. The following are some of the materials that have proven highly effective in reaching clients and promoting businesses:

  • Brochures

  • Catalogs

  • Postcards

  • Newsletters

  • Dimensional mailers (any piece of mail that has a length, height, and width such as boxes, tubes, or other containers)

  • Flyers

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU

    Just as there are different forms of marketing materials, there are a variety of ways to approach your direct mail marketing plan. Customize your direct mail marketing experience to fit your business needs:

  • Use the persuasive power of print with personalized mailers

  • Engage customers across multiple channels

  • Make your direct mail campaign trackable

  • Provide measurable results

  • Dramatically improve response rates

ELEMENTS OF EFFECTIVE DIRECT MAIL DESIGN

You want your materials to stand out. Use these elements to make your marketing pieces stand out to your clientele:

  • Eye-catching color or image
  • Business name or logo
  • Use a large headline
  • Use the body to build off the headline
  • Include an offer or call to action

Need help with your logo? We can help with that too. Read more about the graphic design services we offer.

HOW TO CREATE AN EFFECT DIRECT MAIL CAMPAIGN

    By identifying your campaign goals, meaning the message you want to send to your clientele, identifying the individuals you are trying to reach, grabbing their attention with offers and calls to actions, you can grab the attention of your audience and promote your business. 

  • Choose Your Campaign Goals

  • Identify Target Audience

  • Choose a Compelling Offer or Call to Action

  • Create Your Direct Mail Piece (select your format, write your copy, and design your mailer) 

  • Schedule and Track Your Mailing

GETTING STARTED

    Whatever marketing plan you’re looking for, AlphaGraphics in Idaho Falls is here to provide you with a variety of marketing materials to best reach your clientele. Through direct mail marketing, you can send materials to your audience quickly and effectively. Call us now at (208) 522-2679 or request a quote below.

 

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