BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Barry Guy, Sales, was friendly, knowledgeable and helpful. He was prepared from the start, helped me arrange a crazy print schedule and provided us with a fantastic end product that actually exceeded my expectations. The alphagraphics team had an answer for every issue created on our end (and there were a few). I work for a very large company and have already recommended your company to my coworkers around the company (across the nation).
Excellent customer service and communication. Fast and easy to work with. Thank you!!!
I really love the staff, especially Mr. Barry Guy, who is the representative that I work closely with. I appreciate how you all take pride in your product and make sure that the customer is pleased. You all rock!
Alpha graphics exceeds my expectations with their quick turnaround on printed products. Their team is professional, polite and customer-focused.
We enjoy working with you and your team- they all respond in a timely manner, and are extremely easy to work with.
Your service is always excellent. You work hard to meet my schedule. Your quality is always excellent.
A+. I just started my own business. I consider Alphagraphics a part of my team.
Barry and Sarah were terrific. Barry was quick in getting me the info I needed. And Sarah helped me out when I realized I had uploaded the wrong file to Dropbox. Plus I received my order more quickly than I expected. Made for a great first experience with your company.
Recently had a job my customer had forgotten about. And needed it produced in the same day that they just remembered needing it. So we pulled up the artwork, made several type changes, showed proofs, then made 2 additional changes, showed another proof, then printed the job, and delivered it. .We laugh and talk about a drive through window, but this industry is getting closer to that concept day by day. Now if this job doesn't scream Service with a capital S, nothing does.
I love working with the alphagraphics team, specifically with Sarah. She is very easy to work and our back and forths with proofs is also in a timely manner.
AlphaGraphics has a great turn around time and every product is of superior quality! The staff at AlphaGraphics are friendly and knowledgeable!
Barry is a great rep for Alphagraphics. He's always helpful, patient and great can-do spirit. We've been using Alphagraphics for several years and the quality and attention to detail has never changed.
We appreciated the turn around time you provided for our graphics!
Alphagraphics is great to work with, because you are always flexible and willing to work with my deadlines. Also, I really like the fact that you deliver to my office.
Always great to work with!
Awesome work! Friendly service! Great turnaround! Already recommend you to others.
I enjoy working with all of the staff at Alpha Graphics they are always friendly and helpful.
AlphaGraphics is always a pleasure to work with. They are great when we need rush orders and they are always on time!
Enjoyed working with a local business much more than getting this special project printed online. All my questions were answered and everyone I talked to was very nice.
I think alphagraphics did a outstanding job for our company. Your staff was courteous and were able to meet our need of having to rush to get our oversized brochure printed in time for our tradeshow. I would recommend your company to my collogues, vendors or my customers. Thank you for great service.
Alpha Graphics always does an amazing job for me and my clients. Always on time, very easy to communicate with and nothing beats their prices! I use them for several of my projects and have never been disappointed in the quality of work they deliver. Great people to work with!
Always great quality, professional service, and a fair price too.
Service is second to NONE! Quality is beyond amazing. Staff is super friendly and always has suggestions and helpful input to insure you get a finished product that is above your expectations. Alpha Graphics has earned my business for as long as they are in business.
Alpha graphics was able to deliver in a short time period for our project. We were able to create 3 signs in under 24 hours and the signs were even finished before the predicted time!
Kate is fantastic. Very easy to get ahold of and quick to respond.
Quality end product delivered in such a professional manner! Extra time even after hours!! Thank you for responding to my question!!
YOUR STAFF ALWAYS DOES A GOOD JOB, COMMUNICATES WELL AND DELIVERS FAST.
I really appreciate the way Shannon helped me "birddog" this project while we were in the midst of a staff transition. She was very helpful!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.