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Personalized URLs
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712 E. Elm Ave
La Grange, Illinois 60525
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
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HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PURLs (personalized URLs) are one of the Internet's most powerful marketing tools. This simple, effective strategy makes it easy to track your results and know what advertising sources are working for you. This helps you put your marketing dollars to work in the right places, saving you time and money. At AlphaGraphics in La Grange, we can help you set up a PURL marketing program that gets results.

HOW DOES IT WORK

Your PURL program involves setting up custom website addresses for the different recipients of your direct marketing materials, such as mobile advertising, emails, and direct mail. This means you can customize the content for different individuals or groups, and track the results of each ad.

If you want to make all your advertising more effective – and who doesn't – PURLS are an affordable, efficient way to get better results than ever.

WHAT CAN PURLs DO FOR ME

When you let AlphaGraphics help you with your personalized URL program, you'll be taking advantage of one of the most advanced marketing techniques available. We'll put our attention to detail and knowledgable staff to work for you, helping you:

  • Collect meaningful customer data
  • Cater your message to each audience
  • Track the preferences and activity of leads
  • Evaluate the effectiveness of all your marketing
  • Increase the return on your advertising investment
  • Improve customer retention and engagement

HOW PURLs CAN BE USED

At AlphaGraphics, we can help you set up your PURLs, so you have different websites catered to each particular audience. Then, we'll publish your marketing collateral – online and off – with each unique PURL.

When someone clicks or visits the website given, they'll see what you want them to see. This technique allows you to reach each target in the most effective way for them.

You'll also see the results of your efforts, and can streamline your advertsing accordingly.

Nothing makes your marketing more effective and affordable than personalized URLs. Call AlphaGraphics in La Grange today to discuss how PURL marketing can help you succeed. Reach us at (708) 482-4488 or request a quote to get started!

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