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Personalized URLs
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2555 Hill Field Road
Layton, Utah 84041
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PURLS | PERSONALIZED MARKETING IN LAYTON, UT

In today’s connected world, it sounds counterintuitive to say that we actually communicate much less than we used to. And when it comes to marketing, that’s certainly the case. If your message is not on someone’s phone or social media, you could very well be failing to get your message across.


That’s where the marketing experts at your Layton, Utah AlphaGraphics can help. Using Personalized URLs (PURLS), we can show you how to not only effectively send communication out to your customers but actually start a two-way conversation with them, keeping you more in touch with their needs.

WHAT’S A PURL?

Put simply, they are customizable, fully trackable web addresses that allow you to target different groups of customers with personalized direct marketing campaigns focused on their needs and effectively measure results. But more importantly, it allows you to actually engage in a conversation with them, enticing them to participate in a survey, take advantage of a special offer or register for an event. Following their reactions can provide feedback on how to craft the perfect marketing campaign.

Using PURLS, you can:

  • Increase response rates (since you’re speaking directly to a customer)
  • Track the effectiveness of each message or campaign (and do it in “real time” without having to wait to see who walks through your front door in response to your message)
  • Establish a deeper connection with customers (since they feel you speak their language)
  • Collect vital data about what messages work and what doesn’t

START A CONVERSATION TODAY

If all this sounds complicated, just stop into your Layton, UT AlphaGraphics so we can show you just how easy, and effective, PURLS can be. Getting started is as easy as giving us a call at (801) 773-4600 or request an online quote. And before you know it, your customers will be telling you exactly what they want!

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