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2555 Hill Field Road
Layton, Utah 84041
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


You may have heard the saying that, “business isn’t personal,” but that statement is completely wrong. In fact, great business is completely personal. Variable data printing is a great way to give your customers personalized, branded messaging that tells them you are in tune with their wants and needs. Variable data goes by several names — one-to-one marketing, personalized printing or targeted printing. Regardless of the name, variable data printing means that your business gives your customers a personalized experience, and that changes everything.


At AlphaGraphics in Layton, our business center is fully equipped to help your company meet its variable data needs.


Variable data printing lets you create custom offers, tailored to a customer’s known likes or purchase history. This innovative strategy drastically amplifies response rates and reduces overall printing and mailing costs.


What Types of Variable Data Printing Are There?:

  • Direct-mail
  • Invitations
  • Promotional materials
  • Flyers
  • Event announcements
  • Campaign support materials
  • Other individualized products


Our team can help you design and create variable data prints, as well as help you determine the best type of variable data printing to use for your specific needs. Imagine how impactful it will be when your customers receive a beautifully designed, individually addressed item in the mail, specifically tailored to their likes and needs.


What Do You Need to Start?

  • Customer information from database or mailing list
  • A general idea (we can help you fine-tune)
  • A budget


Ready to start wowing your customers today? Call AlphaGraphics in Layton at (801) 773-4600 to get your quote for variable data printing today!

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