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Personalized URLs
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6905 S. Broadway
Suite 103
Littleton, Colorado 80122
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PURLs FOR PERSONALIZED MARKETING IN LITTLETON, CO

Personalized URLs (or PURLs) are a great way to set up personalized, traceable marketing online. This involves setting up a custom website address for each recipient of your direct marketing materials. When you use PURLs, you can cater the content on your site to specific people or groups, and track the results of each one.

At AlphaGraphics in Littleton, we can help you set up and maintain a successful PURL marketing program.

WHY USE PURLS"?

Technological advancements have made sophisticated advertising techniques accessible to any business. At AlphaGraphics, we want to help our customers capitalize on the latest methods. PURLs are one of those advanced strategies that can both improve and simplify your online marketing – if you do it right. When you use AlphaGraphics for your PURL program, you can:

  • Collect meaningful consumer data
  • Track customer preferences and activity
  • Cater your message to a very specific audience
  • Track the metrics of all your direct marketing
  • Improve customer interaction and engagement

HOW DO PURLS WORK?

When you let AlphaGraphics print your direct marketing materials on paper or electronically, we use variable data to personalize the web address for each piece or group. When someone visits or clicks that URL, they can see unique content that's catered to them. PURLs can be used on a variety of marketing collateral:

With PURLs, you can track each address separately, becoming more informed about the activity and preferences of each visitor. This priceless information that can be used to develop future materials and methods, for better ROI over time.

TRY US OUT

AlphaGraphics is much more than a printing company. We're a full-service marketing center, and we want to help you succeed both online and off. We can set up as many PURLs as you need, and print them on any marketing materials you like. Give us a call today to talk about your options. Reach us at (303) 797-2522 or request a quote to get started!

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