SMS AND MMS MARKETING
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USE SMS AND MMS MARKETING TO CONNECT DIRECTLY TO YOUR AUDIENCE
Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.
Wondering if SMS/MMS marketing is right for your business? Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.
THESE MIGHT INCLUDE:
- Printed postcards, brochures and signage
- Email marketing
- Social media marketing
- Variable maps
5 SMS/MMS BEST PRACTICES
CREATE A CALL TO ACTION. Recipients should know within seconds what the offer is, and how to claim it.
GET TO THE POINT. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.
VIP CONTENT ONLY. Text subscribers should only get the best deals and discounts available.
TIMING IS EVERYTHING. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.
SPREAD IT AROUND. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.
WHAT IS THE DIFFERENCE BETWEEN SMS AND MMS?
SMS refers to text-only messages, which are commonly used when individuals send quick text messages to one another. MMS includes multimedia content, such as pictures, videos, and animations.
HOW WILL IT HELP MY BUSINESS?
SMS (commonly known as text messaging) is frequented by approximately 2.4 billion users around the world, or about 74% of all mobile phone subscribers. Leveraging this platform will allow you to instantly connect with a large volume of potential customers.
PUT SMS/MMS TO WORK FOR YOUR BUSINESS
Mobile messaging provides ample opportunities to communicate with your subscribers.
CONSIDER USING SMS AND MMS MARKETING FOR:
- Converting prospects with location-based incentives
- Raising awareness about important causes
- Delivering customer rewards for loyalty programs
- Appointment reminders
- Emergency notifications
- Customer service (order status updates, reservation confirmations, etc.)
- Special promotions
- Events and trade shows
- Company news and updates
This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers. SMS/MMS campaigns are a great way to foster meaningful interactions that will create return business.
And the best part? They are extremely cost-effective. To learn more about what SMS/MMS can do for you and your mobile marketing efforts, work with the team at AlphaGraphics today!
SMS & MMS MARKETING IN LITTLETON, CO
Getting your target audience to pay attention to you is getting harder and harder. With so much advertising, it’s difficult to stand out from the crowd and people are getting more and more annoyed with advertisements that don’t apply to them. One way to make sure that you stay relevant to your key customers is to reach them in more than one way. SMS and MMS messaging are a great opportunity to interact with them in one more way that will help you stand out. The marketing experts at AlphaGraphics Littleton are ready to help you with all your SMS and MMS needs.
KEEPING MARKETING SIMPLE
Part of the beauty of text message marketing is that it’s very simple. Because of the nature of the medium, it forces communication that is brief. This doesn’t always translate to better communication, but the opportunity is there and having an expert to help with messaging will help improve the customer experience.
Multimedia Messages (MMS) allow you to send images, GIFs or short videos to mobile devices as well. They say that a picture is worth a thousand words and getting this type of messaging right can be a great benefit to your business. Done right, SMS and MMS marketing will get you noticed and get you business.
You can use SMS and MMS messaging to promote:
- Special events
- Brand building and awareness
- Product promotions
- Appointment reminders
- Newsletters and current info
- Referral and rewards programs
- And much more!
MAKING THE MOST OF PRINT AND DIGITAL
The key to effectively using SMS and MMS marketing is to blend it with the right experience in other areas, too. When you combine print and digital marketing strategies, you reach your customers in multiple ways and make it easier for them to remember you – this is one of the keys of them wanting to do business with you. AlphaGraphics Littleton will help you blend your print and digital marketing into a cross-media campaigns that will yield results.
RELY ON THE LOCAL MARKETING EXPERTS
When you need someone who is going to get SMS and MMS messaging done for you properly, count on the experts at AlphaGraphics Littleton. To get started, visit our convenient location, call us at (303) 797-2522, or request a quote online.