BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
AlphaGraphics always comes through for me on projects large and small. They are my go-to place for projects I need done well and on time.
James is the BESTEST
Excellent service, communication, and workmanship on the products we ordered. We are a small business, but appreciate being treated with the respect of a big account. We recommended this company for all printing or graphics needs.
The AlphaGraphics team in the downtown Madison office is professional and delightful to work with on small and large projects.
You all are pros and I do recommend you whenever I’m asked.
Our recent order included date cards, a newsletter and Christmas cards. This is not our first experience with AlphaGraphics. Because of their consistent quality of service concerning customer and product we will continue to trust them with all of our printing needs.
I appreciate the personal attention and quality of work!
Always amazing customer service and great quality
Always willing to delivery at a moments notice. Professionalism and valid part of the team
Thank you for your help, your expertise and your patience. Much appreciated.
Thank you for your persistence in getting this completed, we appreciate all you did!
Quality and speedy service! They can produce a lot of different signage.
Karen dropped off a hard copy proof at my house over the weekend, just so that we could be sure that the final product would meet our expectations! That type of care and attention to detail and to customer service is one of the main reasons that I continue to return to AlphaGraphics for all of our printing needs.
You all have been so helpful and professional with knowledge, meeting deadlines, while keeping a personal element often lost in today's market. I give rave reviews to your legal printing department. On your King location you are always ready to assist with ideas on printing and beyond. As the inevitable coming and going of staff occurs your core values remain strong leaving us with a sense of continuity.
AlphaGraphics has amazing customer service. They are responsive to our printing needs (many of them last minute) and the quality and timeliness of the printed materials has been superb.
AlphaGraphics Madison is the greatest commercial printer in the area!
Excellent customer service and prompt turnaround. We were very pleased with the service and would absolutely return.
AlphaGraphics does an outstanding job for us!
Your service is great, very fast turnaround, and with the added benefit of service of the brief for no additional cost, worth every penny and then some.
AlphaGraphics is a very reliable partner in Madison and Milwaukee for printing and filing appellate court briefs and appendices! They make our job a lot easier.
AlphaGraphics is an absolutely top notch business. Their print work is incredible and very affordable. I had a rush order that needed to get done in less than a week and John personally took it on himself to ensure it was going to get done on time...and better yet they got it done a day early. I will only do business with AlphaGraphics for my printing needs for now on.
We had a last minute project over the holidays and you guys were wonderful. Service and quality were excellent.
Our company has worked closely with AlphaGraphics for a few years now and we are always satisfied with their professionalism, attention to detail, and timeliness.
Every time we contact AlphaGraphics we get great customer service, great response time, great quality work and work that is done almost immediately. We are so thankful for AlphaGraphics and their team.
It's always great working with you all!
When our instructions changed suddenly, AlphaGraphics was able to adjust and respond quickly. I would highly recommend their services
I appreciated the help and attention I needed to make the book possible for my sons.
AlphaGraphics and its staff always goes above and beyond to complete your project on time and as requested.
Easy to do business with!!
John is the pinnacle of a great sales manager. He speaks with care and clarity, and he's always one step ahead of me with solutions that fit my needs. This is what sets AlphaGraphics Downtown Madison apart from other print services.
AlphaGraphics staff always gets our work done on time even with little notice. They do the necessary to get our briefs printed and filed on time. I can depend on AlphaGraphics to get it done right.
AlphaGraphics is amazing. The turn-around time is faster than any other company I have worked with and delivery is an added bonus.
I appreciated the great customer service in discussing and coordinating my rush order.
James is amazing and always so willing to help with a last minute complex order.
James made this the most effortless process ever. We subpoenaed documents. The party dropped off a large volume of paper files, and I asked for them all electronically maintaining folder structure integrity. I received it. Speedily. Great experience!
I needed something done quickly (surprise?), and staff was very helpful, professional, and can-do. Glad you're in the neighborhood!
James has continued to go above and beyond, providing excellent customer service, turnaround time and overall knowledge when it comes to all my printing questions. He is ABSOLUTELY our go-to guy for all our clients' print projects.
I love working with AlphaGraphics. They're always so quick and professional.
Excellent customer service and beautiful products!
Liz helped me, and she was wonderful from start to finish. She responded to things quickly, managed the multi-step process smoothly, and communicated any changes clearly. I'm very pleased with the process and the product, and will certainly continue working with you on future projects.
Everyone at AlphaGraphics is very friendly, they are always easy to talk to if we have any questions or concerns, and they always respond to us and deliver our orders in a timely manner.
AlphaGraphics is absolutely fantastic to work with.
The job was done quickly and the web-based delivery system made the process even faster.
Your people are always a pleasure to work with. They are friendly and the work is always completed quickly and is always high quality.
As usual, awesome job! We appreciate your patience with our confusing, last minute "project". Thanks again!
Amazing group of people you have working at this company. We've had crazy print requests that were handled beyond our expectations! We'll keep coming back for sure.
I walked in off the street needing a project done and they accomplished it within 20 minutes. Pleasant and wonderful to work with; never appeared to be at all irritated with an emergency, rush order.
Karen is amazing to work with.
Karen is always so friendly and always takes care of tasks as soon as she can! They’ve all been really helpful when we’ve been in a crunch.
We appreciate all you do. Thanks!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY MANAGEMENT
Give AlphaGraphics Madison a call for all your branding and identity needs! 608-294-8000