BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
AlphaGraphics always goes the extra mile to complete the job!
Incredibly fast service, five stars.
You guys are the best, truly a well oiled machine. Thanks for all you do to make us look good :)
AlphaGraphics is everything good in a printing company -- excellent quality, reasonably priced, fast. Also, everyone is so friendly and personal, going there feels like dropping in on friends who just happen to be professional printers.
I have had all my court filings printed and filed by AlphaGraphics and they paid the filing fees which was a plus. Therefore when I needed my complaints filed in Washington DC, I sent my printing and delivery request to AlphaGraphics. The complaints were printed and mailed as requested the same day and I was furnished the tracking number to follow the mailings thru the virus and bad weather. Thanks for your help.
Even during this pandemic, AlphaGraphics has been able to help me out with top-notch customer service for all my printing needs.
Liz is where it's at! She is absolutely the best and I appreciate all of her ideas, communication, and promptness to make for quick turnarounds and exceptional products. THANK YOU LIZ!! -Katie
AlphaGraphics is a pleasure to work with. They are friendly, and are happy to comply with any printing request we had. We will be happy to work with them again for our future printing needs.
We have been using AlphaGraphics for many years now and they are consistently prompt with their service and are always friendly and accommodating!
They handled my order in a timely fashion and I was very pleased with our product, I would highly recommend them in the future!
Excellent service, extremely professional, went above and beyond anything we expected!
The helpful nature and professionalism of James and his team made every step and the final product of this family history project a pleasurable business relationship. Thank you, AlphaGraphics. Legacies, LLC | Personal, Family & Organizational Historians
Great service as always
Excellent and extremely fast service.
Thank you for responding quickly to my email inquiry, and for pointing me in the right direction!
Catherine in the website design area at your organization did a great job for us. We were not of much help to her, but she was able to take what we gave her and came up with a solution that was exactly what we needed.
I was so appreciative of the fact that you were able to contactless-deliver the copies to me in this time of pandemic. My health puts me in a high risk category, but you came through so that I could get the help I needed, and be safe.
It was great working with Elizabeth.
Love the online request form. Very quick response.
You guys were great! My cards came out beautifully and everyone who got them were beyond impressed!
Everything was effortless, everyone I spoke with on the phone was great in communicating the steps especially with the Covid and it worked out perfect.
It was very easy to communicate via e-mail. AlphaGraphics was quick to respond to questions and concerns. Excellent service!
For a rush order at the end of the week, you all did an amazing job. Communication was fantastic and I appreciated the help.
Christian and James were very responsive and available to meet my desires with my project. Their communication was prompt and helpful.
We always use AlphaGraphics for our Court of Appeals and Supreme Court briefs. Their experience and service is excellent.
Outstanding service, including over the weekends! You guys are the best!
Everything was extremely user-friendly and the team that helped us with our labels was efficient and quick to respond. I picked the products up with no hassle and our customer is thrilled with the final product.
AlphaGraphics is always very responsive and gives me great service. It is a pleasure to work with AG.
Your team is great- they were even able to deliver my last order in Madison so I didn't have to send it FedEx.
James is always a pleasure to work with. AlphaGraphics always delivers on time, if not ahead of schedule.
James is a pleasure to work with. He works very quickly to finalize our order and get in touch with us with any questions, and is always willing within our schedule to deliver our finalized product. All of the products we have ordered through AlphaGraphics are high quality and meet our specifications.
Everyone was great to work with. Prompt, professional, friendly. Our firm will definitely use your services again.
AlphaGraphics continues to provide high quality, prompt service.
Consistent, excellent quality work product and service.
Everyone at AlphaGraphics is always so helpful and responsive to my project timelines, and I'm always very happy with the finished product.
Fast and easy service with friendly staff.
I am a repeat customer. Your team always does a great job!
James and Christian are fantastic!
Fast and cost effective. Thank you so much for what you provide.
Quick efficient service.
AlphaGraphics is awesome! I cannot tell you how much I appreciate their prompt service and delivery of finished projects. A++
Like the door pickup option. Has worked well for me.
Milwaukee office is always a great help to our team! Timeliness is huge and helps us a lot.
Love the work and customer approach we always get from you! Makes it easy to do good business!
Gone twice in one month, amazing work.
Working remotely with the Covid 19 pandemic has been difficult but James and others have always been right there with my rush requests, my emails, my phone calls and are always so eager to please. I could not do this without you. I rely on AlphaGraphics to help me get my job done!!!!
They were able to provide our product in a very timely basis.
Very professional. I found James to be very knowledgeable and helpful.
Having just moved to Madison to teach at UW With offices closed I dreaded the thought of having my scanning done at a box store. Your website was user friendly and even though I had small jobs James was very professional. I will be a repeat customer and have shared my story.
I am very impressed with this location of AlphaGraphics. The service was beyond excellent. So prompt. So courteous. So professional.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY MANAGEMENT
Give AlphaGraphics Madison a call for all your branding and identity needs! 608-294-8000