Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
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1 Lethbridge Plaza, Route 17 North
Mahwah, New Jersey 07430
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What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.


Congratulations on taking that first step on creating or starting your own business! Or maybe you are looking to reinvent your business. It may seem daunting at first, but at AlphaGraphics in Mahwah, we have professionals who can work with you to create a brand, logo, and identity that tells everybody your story. Branding is not just about the visual components, but the emotional connection that you have with your customers. Our business center is determined to help you be successful in every way, especially in forming a strong relationship with your new and old customers.


The logo of your company is one of the first things that your customer sees and remembers. Our graphic designers can create an icon or design that identifies your business perfectly. We want your logo to represent your essence, so our designers take into consideration different factors such as:

  • Creating the right impression
  • Attracting and retaining customers
  • Becoming an icon
  • Visual consistency


Once your brand is created and your logo is ready to go, we at AlphaGraphics can help you promote your business in various ways. We not only can help you with multi-channel marketing campaigns, but we can also get your name out there through designing:

  • t-shirts
  • memo pads
  • flash drives
  • letter heads
  • banners


AlphaGraphics can help your business take the right step forward with our creative graphic designers and unique marketing team. Working together, we can create a brand and visual representation of your business that resonates with your desired customer base.

Give our team a call at (201) 327 2200 to schedule a free brand- planning consultation, or for more information. You can also click here to request a free quote.

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