BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Friendly service and quick responses regarding projects! Been working with AlphaGraphics for a long time and will continue to use them!
Really appreciated the customer service and the friendliness of the staff. The board was very please with the final product. Made me look good!! Thank you
Always professional and quick to respond.
AlphaGraphics is always high quality and professional.
We get all our marketing material through them! Curtis is prompt and very knowledgeable! Thank you AlphaGraphics!
This was my first use of Alpha Graphics. I liked that their was no chaos around being a first time customer. I felt treated like a long time customer and welcomed easily.
The Marietta Alphagraphics team is amazing. Every time I call and talk to any member of the team I'm happy with the result and our company has a great history as well. We will continue to come back and work with the best in town.
Curtis is great, the installation team was very professional, and the final product looks Fantastic!
Marlena was so helpful. We had a project that was last minute and she made sure the printing was done and looked great! Thanks so much.
Great people and service.
Thanks to Alpha Graphics for providing a solution in a pinch! Your team designed and printed a quality product in a very short timeframe.
Employees are very knowledgeable, kind and helpful.
I always love working with the Team at Marietta AlphaGraphics! They are all so friendly and everything we print always looks great!
very helpful and great service!
Marlena was very attentive to our needs, and made every effort to ensure the job was completed as efficiently and quickly as possible. She communicated effectively every step of the way.
Everyone replied to all questions promptly and delivery was even faster than quoted. Everyone is very friendly and helpful.
As usual, my order was processed quickly and with high quality. I am very pleased with my experience at AlphaGraphics.
Service was fast and friendly
Fast affordable service. Great company to work with. Thank you!
quick and easy to work with.
Always very responsive and efficient. Orders are always processed in a timely manner and I've never had a complaint on the quality.
Excellent quality prints!! I was very impressed
Wes was very helpful and professional. It was a pleasure working with Alpha Graphics!
Great Team, Quick Response and fair pricing!
Love my Fence Lady cards ♥️
Wes is the best!! Always great customer service and product offering.
Wes was incredibly helpful and friendly. He was very responsive to my calls and emails and I appreciated his feedback. He was very easy to work with and the turnaround time was great. I really appreciate all the effort that was put into the last few projects.
I have to say that my initial consultation with Marlena was great! Thank you, Alpha Graphics, for working with a same-sex couple for our wedding. We were turned away from other places, which really hurt more than I thought it would. Alpha was professional and did a fantastic job. We will be using you all for our wedding invitations and any other future printing needs. I highly recommend Alpha Graphics to anyone.
Timely and helpful with our last minute requirement. Excellent product!
Great customer service and attentive; I had a really tight deadline and they managed to print out my architecture portfolio on time.
The Alphagraphics team delivered three exceptional graduation banners for our large neighborhood. They were extremely accommodating in trying to maximize the visual impact of the banner while fitting 51 names on the banner. HOA feedback was extremely positive. Alphagraphics exceeded our expectations and we will use and recommend them again!
Marlena is outstanding. She knows what it means to be customer focused. I had very little contact with any other Alphagraphics associates.
Great and easy service
Excellent company. Love working with them.
Curtis is always soo easy to work with. He is very helpful and always fulfills to our expectations. Thank you Curtis for all you do for us and making our jobs easier!
Solid from start to finish- accurate, timely and responsive.
Marlena is Great to work with and very quick to respond to any questions or correspondence.
Staff was friendly and helpful. Business cards were printed in a timely manner. Good quality.
Great customer service. Representative came over, found pout what we needed and then went back and came up with a solution that both saved us money and gave us a quicker local supplier so a win all around
Curtis is amazing and makes our life so much better. :) We always know we have a reliable printer who can get any project done well and on time. It's truly wonderful working with him.
I had a last minute need and Curtis and the Alpha Graphics Team took care of the order quickly and efficiently! I look forward to working with them in the future.
Great quality service and the customer service from the staff is prompt and friendly. A great local resource to our business and race team.
Alpha graphics made sure all of our questions were answered.
FANTASTIC service. Couldn't imagine better service.
I have worked with Marlena a few times and she is always pleasant and incredibly helpful.
Always the best experience at AG! The team all knows me by name, and they do a great job!
Mr. Gropman is wonderful!!
BRAND DEVELOPMENT CONSULTING
When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?
As a small or mid-sized business, you may be in the process or redeveloping your brand’s image and frustrated with the process of trying to figure basic things such as what colors to use, how to differentiate your brand from competitors, and how to best reach your potential customers.
Clearly, effectively, and creatively communicating your message is essential for your business to succeed. Our team at Alphagraphics Marietta can produce a marketing and communications strategy that will bring relief and results to your frustration.
Our team will consult with you to identify:
- core competencies
- differentiators – what makes you unique
- product or service mix
- core target market
- messaging – how to represent your product/service
- what has been worked and what has not
Our team will also provide you with a written action plan detailing how to clearly, effectively and creatively communicate your message to your potential customers. The plan will include target metrics and detail on how and when the campaign will be tracked and evaluated for success.
As your business develops a new identity, you may find that it’s necessary to redevelop the visuals that accompany your brand. One of the most common staples for a brand that gets redeveloped (or needs development for newer brands) is the logo.
Our team can work with you from start to finish to create a logo, business cards and any other collateral that encompasses how you want your new brand to be portrayed.
Contact AlphaGraphics Marietta at (770) 514-1110 today or request a quote for our brand identity services.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.