Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
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450 Franklin Gateway, Suite 130
Marietta, Georgia 30067
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When you market your business, what role does your brand play? Is it front and center, or does it sit in the background as an afterthought?

As a small or mid-sized business, you may be in the process or redeveloping your brand’s image and frustrated with the process of trying to figure basic things such as what colors to use, how to differentiate your brand from competitors, and how to best reach your potential customers.

Clearly, effectively, and creatively communicating your message is essential for your business to succeed. Our team at Alphagraphics Marietta can produce a marketing and communications strategy that will bring relief and results to your frustration.

Our team will consult with you to identify:

  • core competencies
  • differentiators – what makes you unique
  • product or service mix
  • core target market
  • messaging – how to represent your product/service
  • what has been worked and what has not

Our team will also provide you with a written action plan detailing how to clearly, effectively and creatively communicate your message to your potential customers. The plan will include target metrics and detail on how and when the campaign will be tracked and evaluated for success.


As your business develops a new identity, you may find that it’s necessary to redevelop the visuals that accompany your brand. One of the most common staples for a brand that gets redeveloped (or needs development for newer brands) is the logo.

Our team can work with you from start to finish to create a logo, business cards and any other collateral that encompasses how you want your new brand to be portrayed.

Contact AlphaGraphics Marietta at (770) 514-1110 today or request a quote for our brand identity services.


What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

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