BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
It's good to have a local Partner like AlphaGraphics to help us with our various Promotion Printing and Mailing needs - sometimes we do things at a spur of the moment, and it's great to have such an Ally!
Alphagraphics has exceeded our expectations in both service and price. They have made, what was once a painful and time consuming process for our company, a smooth effortless experience. Thank you to Shawn Boone and his team at Alphagraphics. Jeff Cassera General Manager Berks Homes
Shawn Boone was so helpful and attentive to my requests. He provided prompt and courteous service.
I made one phone call to re-order business cards that I haven't ordered in the last 3 years. Alpha Graphics was able to locate the card I wanted in less than a minute and had the order placed right away! Excellent service and quick delivery!
Awesome to deal with!
Everything I ordered so far through Alphagraphics has been perfect. I had an idea for postcards I wanted and Jim took this idea and presented back to me, exactly what I had in my mind's eye, plus some creative accents that worked wonderfully.
As always, Alphagraphics did a stunning job on my flyer. Their service, constant, friendly and professional, keeps me coming back for more. Thanks guys!
prompt and professional
I have been working with Alphagraphics for at least 15 years and have been very pleased with the quality of work and the outstanding staff.
Excellent Company here, Alphagraphics will go that extra step to ensure 100% satisfaction. Shawn provided a level of customer service that just isn't seen much these days. I look forward to many years of continued business with Alphagrahics!
Shawn was great to work with...
Shawn Boone did a great job in helping us with all aspects of our most recent mailing with AlphaGraphics!
You guys do a great job!
My experience was very friendly as always. Great customer service and quick to acknowledge my presence when I walked in the door.
Alpha Graphics is great! The staff is extremely helpful and the products are always of superb quality.
Our office has been doing business with Alphagraphics for years. I am always pleased with their service and also the personal care and attention they give to us.
Always helpful, fast service
Celia is great to work with. For printing, we call no one else.
You guys have been GREAT, efficient, understanding when we needed to tweak/wait for one flyer and then sending the new one later. Alphgraphics has exceeded expectations with regard to timeliness and quality.
I had called two places for quotes on my print job. Alphagraphics got back to me within 24 hours. It took days to hear back from the other company. By then I had already placed my order and picked up the finish product from Alpha Graphics. The quality exceeded my expectations. And, by the way, the quote from the other company was almost twice what Alpha Graphics charged. Impeccable service for clearly the best price. I will absolutely be a return customer and recommend Alpha Graphics to friends and colleagues.
I was under a severe time crunch to have a Celebration of Life program printed and you came to the rescue.
Great, easy and fast company to work with. Quality is always great too!
I'm very happy with the service and results. Also with the willingness to try something different. The turn around time is good & I appreciate the ease of working with you.
Work is always done on time and is always high quality.
Staff very pleasant and helpful
Very responsive and always have great interactions with staff. Appreciate all that Alpha Graphics provides to us.
I appreciate the fast turnaround and quality of the finished product. I also like that I can send the file over your website and that you have no issues working from a large powerpoint file.
Shawn is always friendly and helpful, and gets the job done in a timely and efficient manner.
Our signs looked great. I had to make several changes and additions right up to deadline, and there was never a problem. Pricing and specifics were well explained at every step.
Super helpful staff, friendly and fast! We couldn't ask for more!
I was very pleased with the expert service and guidance I received while producing my banner. Celia was extremely knowledgeable with the tools I was using and very accommodating. The end product was done on time and exactly as designed.
AlphaGraphics always provides quality product at a fast turnaround!
Sylwia has been absolutely wonderful to work with. The final product meets my high expectations. Overall, I am very pleased with everything through alphagraphics!
Satisfied as always.
Shawn and his staff are all super friendly, professional and accommodating. We had some ideas about what we wanted for our classroom hallway banners, but they helped us come up with a design that far exceeded our expectations!!! We will surely use Alphagraphics Mechanicsburg again!
Capital City Carwash and Alpha Graphics have a long term relationship. We use Alpha for all of our printing needs. The staff at Alpha Graphics go above and beyond expectations to meet our needs. Thank you for the great service and product.
I am always pleased with the product.
as always, great product, great service, and even greater satisfaction... Alpha Graphics Rocks!
Thank you so much for all of the services and products you have provided for our Dance Studio. Everything is excellent from the full color printing, business signs, vinyl backdrop, and water bottles. Your professionalism is appreciated and I am more than satisfied with the quality of all the work. Thank you for ALL that you do!
We use alphagraphics for our sponsorship sign every year and Shawn is always quick to respond and get us what we need, at a very reasonable rate, even when we're tight on time. I couldn't be more pleased!
Great job with my banner and done on time as promised. Very professional staff. Thank you!!
Very helpful and professional. Over and above customer service than most places. Was extremely satisfied with my print. The color, paper quality and clarity were all top notch. Great price for the product.
Celia is always efficient and helpful.
Alphagraphics creates high quality products with top notch customer service.
I have had first class sevice from Alpha Graphics for years. Thanks Bill Grace
Your staff has always been professional. Quotes and service has always been done in a timely manner. Product outcome has been wonderful.
Efficient service and great customer service.
Service was fast, friendly and the final product was up to par.
Your staff is always cheerful and willing to help with any project that I have, no matter how complicated. Results are always excellent!
Shawn and everyone at AlphaGraphics we’re very helpful with all of my needs. They designed my save the dates and wedding invitations perfectly. Shawn responded to all of my emails and final changes with promptness and ease.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.