BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
AlphaGraphics helped IMMENSELY when working on my school's 8th Grade Graduation Invitations!
Katelyn R. Our Sisters' School
Excellent service - very professional!
Jeanne M. Friends Academy
It was great working with the folks at AlphaGraphics. They were very customer-oriented and were extremely courteous and professional. Our newsletters looked great and were done quickly. I was very happy with the entire experience and will certainly be using AlphaGraphics again!
Mary L. Bristol County Retired Teachers Association
We have always been pleased with the product, quick service and delivery of the product. I am extremely happy that you delivered the order to us. That's a plus for me. Thank you for all you do.
Barbra St. Mary's Church (DARTMOUTH)
Danielle Hewitt was so helpful, kind and she made sure I received all my materials on time. Thanks to her my experience with Alpha graphics, was very satisfying.
Tammy V. Our Lady of Mount Carmel
Fast & efficient. Excellent customer service - Danielle.
Jeanne G. Outlook EAP
I do recommend you to friends who mention they're looking for printing. Great quality and understanding and the level of customer service is beyond amazing!
Lauryn E. HOMES/NEMED
I am always confident with any order I process with Alphagraphics. I had a rush order that arrived 2 days earlier than expected! I enjoy working with both Danielle & Mary Lou as well.
Stephanie K. Environmental Operating Solutions Inc.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.