BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
The staff is amazing and always help me in a pinch!
The staff is great. Very helpful and knowledgeable
Professional, helpful and courteous.
Alpha Graphics has always been prompt with its printing services and the team pays close attention to detail to ensure delivery of high quality products.
Service is good.
The project was completed on time and on budget. The quality was excellent. We are very pleased with the very high quality product.
Great, customer service. Very pleased and will definitely use again. Thank you!
People at alphagraphics are always extremely friendly and helpful. My projects are always finished on or before when I need them. And they often go above and beyond to make sure I get the best quality.
Very helpful in getting our job done.
Not only were the materials high quality and done on time, your staff came in on Sunday morning to let us pick up the materials that we forgot to pick up on Saturday before you closed. Thank you SO much!
Always goes above and beyond!
Great Service, quality work and quick results.
Your staff was incredibly patient and did a great job!! We will definitely use them again!
Excellent quality and on time
Fast and professional!
Dan and his staff are always wonderful to work with. They are very accommodating, even when I have a rush order !
The team at AlphaGraphics was so helpful in my install at one of the local high schools. They were able to provide myself and my clients with a very high quality graphic, install and proof of install photo. Definitely using them for any other jobs in that market.
You guys are wonderful, so happy we switched to Alphagraphics - thank you!
Dan is great! Fantastic customer service!
Above and beyond! I needed a rush order and they made it happen for me! These guys are the real deal.
I deeply appreciate the abundance of patience that Dan showed in reworking the design with me.
Your design work is superb and the print work always excellent.
Jennifer was absolutely amazing and helped me so much from beginning to end
Prompt and courteous service. Also, excellent with color accuracy and sharpness when processing items.
I had a great experience with alphagraphics. Dan was incredibly helpful with suggesting new print ideas as well as ensuring great quality!
Great staff. Incredibly helpful especially for me because I'm trying to learn a lot at once at my new job.
Dan and his staff are always efficient and attentive
Always a pleasure
Dan went out of his way to order a thicker card stock for me when I mentioned I didn't like the thickness of the sample they had on hand. He also called to let me know that the proof I gave him was a little off and it would cut off some of my pictures and then he gave me the opportunity to fix it. When I noticed right before printing that I had sent them the wrong draft for the inside of my card they let me send the last draft and got my cards out to me quickly. They did a great job and it was very convenient.
It was a pleasure working with Jennifer. She offered great advice and created a wonderful Holiday e-card design.
I had a last minute order and the AlphaGraphics team was able to fulfill it and provide quality service and a quality end product. I use AlphaGraphics often in Atlanta and was grateful that it was the same quality and experience.
The employee I worked with was very helpful ... from the first time I called on the phone, to reviewing the files to make sure the final product would print well, to periodically giving me updates on the order until it was ready.
Where do I start, the staff at Graphics always knows my work and that it always needs extra help. They are also so fast with getting orders done
I am astounded at the speed and quality of production.
I was so worried to release from my hands, my treasured art journal re. my 3 years of impressions, paintings and feelings on our two granddaughters. Also worried if it could indeed be copied and rebound without damage. As with anything we've done in the past with AlphaGraphics, the new journal was far beyond my expectations and my original was returned in perfect condition. The quality and presentation are perfection. Also, Bob recently had a brochure copied for a client and was thoroughly pleased with the service and brochure.
Alphagraphics is very reliable and fast service.
Excellent customer service and products!
Excellent product and service
Always been quick with turnarounds needing ASAP.
You make it so easy for us to produce whatever printed material that we need. Your guidance is also deeply appreciated.
Awesome, it looks GREAT. Thank you.
The Bannockburn alpha graphics team is amazing! Great work, great timing, and always help in a pinch!
Very professional, excellent quality.
Great product and company
Your team is remarkable... creative, customer focused, attend to all details, professional, honest... when asked for their opinions, the BEST
Have used your service for years for our business cards its affordable and on time delivery.
Dan is fantastic to work with. Such a pleasure !
Great, item showed up at my hotel on time as planned and as well done
So helpful with a last minute request
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.