Your browser doesn't support JavaScript or you have disabled JavaScript. Custom Trade Show Materials Design, Printing and Marketing Services | AlphaGraphics
Trade Show Materials

1920 Oceanside Blvd. #2
Oceanside, California 92054
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When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.

Are your current displays drawing qualified leads to achieve your revenue goals? AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.

Trade shows can be extremely time and energy intensive. To maximize your investment, establish valid, meaningful and measurable objectives and ensure that all marketing materials support those initiatives.

Trade Show Materials 1


We offer everything to surpass your trade show objectives!


  • Eye-catching signs and promotional banners
  • Professional displays, booths and table covers
  • Custom printed apparel and giveaway items
  • Big, bold signage suitable for indoor or outdoor use
  • Counter cards and name badges
  • Order forms
  • Catalogs, brochures, and manuals
  • Supplemental materials like CDs or DVDs
  • Direct mail and multi-channel campaigns

To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications. 


  • QR codes
  • Personalized URLs
  • Personalized campaigns
Trade Show Materials


SELECT A THEME. Choose something memorable that relates to your company or sales pitch.


USE SPECIAL EFFECTS AND AUDIO/VIDEO. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.


TWO WORDS … FREE STUFF. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.


TRY RAFFLES.  Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.


SET MEASURABLE OBJECTIVES. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.

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Not only can AlphaGraphics amplify your trade show presence, but we’ll manage the details so you can focus on your business. From planning, designing, and printing, to packaging and shipping, we’ll streamline the process for you.  We can even help you track and analyze response rates, providing a quality, measurable ROI for your event.

Call for a free estimate from the marketing communications team at AlphaGraphics today, and we’ll help you plan an event to remember!


Trade show materials are the most important thing you should consider when renting a trade show booth. The display that you put on should accurately represent and reflect the brand of your company. How well your display looks directly translates into the ROI you should expect to see from the booth investment.


When it comes to materials, your imagination is the only limit. If you can dream it up, AlphaGraphics can make it come to life.


Banners, booths and table covers are a great place to start. If you’re on a budget then a table cover can turn an ordinary folding table into a professional place to do business. You can have your company logo and various promotional messages (email, phone, etc.) printed on the cloth. If you want to ratchet it up a notch or two, AlphaGraphics can help you create a stunning and eye-catching booth that will draw in trade show attendees from far and wide. Even if you don’t know exactly what you’re looking for, our expert designers can sit down with you to create the perfect booth or display.


Name badges and counter cards can help tie everything together. Your employees who are working the trade booth should be wearing name badges with their names, title and company logo on it. Counter cards are also great for advertising specials or the benefits/features of your product or service. They also help make a blank, bland counter top come alive.


It’s been said that the busier your booth looks, the more people it will attract. People like to gaze and browse when at a trade show. So give them something to gaze at! Be sure to include the URL to your website and other important contact info on any marketing piece you’re having created. If you have a specific display that will most likely get photographed (by attendees with their smart phones), be sure to have AlphaGraphics print your company website, email address and phone number on it.


Direct mail and multi-channel campaigns are excellent ways to turn warm leads into hot ones. As the trade show attendees go back to home and work, how do you keep the conversation going? If you got their address or email you could engage in direct mail marketing or multi-channel campaigns (websites/etc). All of which AlphaGraphics can help you start and grow.


Are your catalogs, brochures and manuals up to date? If not, send them to AlphaGraphics via our “Send a file” button at the top of the page. We can help you produce vivid and brilliant catalogs, manuals and brochures that will help your clients and customers find what they’re looking for.


If you’re going to be attending a trade show, give us a call at 760-722-1485 or send us an email and one of our knowledgeable experts will help you design and create the materials that will ensure your next trade show is an enormous success!

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