PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL
Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.
In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.
With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging. So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.
Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.
PURL MARKETING MAKES IT POSSIBLE TO:
- Improve response rates
- Gather and update key consumer data
- Track customer activity and preferences
- Enhance marketing campaigns and messages
- Measure campaign success
- Connect with potential customers in a fun, interactive way
HOW DO PERSONALIZED URLS WORK?
Send direct mail piece or email containing a PURL and incentive to a targeted list.
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.
Data is collected for follow-up, lead generation, and prize delivery.
HOW WILL IT HELP MY BUSINESS?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.
WHY CHOOSE ALPHAGRAPHICS?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.
Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today!