VARIABLE DATA PRINTING
VARIABLE DATA MAKES PRINTING PERSONAL
Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.
Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.
Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.
HOW DOES VARIABLE DATA PRINTING WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Ready to get started with your variable data printing project? Contact AlphaGraphics today!
CUTTING EDGE MARKETING
It’s a known fact that over 60% of U.S. consumers feel more positive about a brand when marketing messages are personalized. Personalized printing, also known as variable data printing, is one of the surest ways to strengthen a brand and create that special bond with clients.
Increase Your REACH and your RESPONSE!
Research by the Direct Marketing Association proves that personalizing your direct mail campaigns can lift your response rates by 30-50%. Plus, the combination of personalized direct mail and a personalized web landing page (PURL) often doubles response rates. PURL landing pages also provide information gathering opportunities and response tracking to measure the return on investment (ROI) of any campaign.
Making the right impression at the right time is critical in the business environment. Our experienced staff can produce your project on short notice and to the tightest
deadlines. With AlphaGraphics you’ll never miss a chance to
make a big impression.
AlphaGraphics in Palm Beach Gardens has variable data printing capabilities that make personalized marketing campaigns fresh and affordable. A cost effective way to build a solid relationship with all of your customers.