BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
I have been very pleased with the consistent quality of work that we get from Alpha Graphics. I was on a time crunch and you were able to help me meet my deadlines with a quick turn around time that did not compromise quality. I look forward to bringing more projects to Alpha Graphics in the near future.
Feb 15, 2019
Experience was utterly perfect. I submitted my image online and was then contacted by a representative to finalize my order and offer any recommendations that would result in the best print. Alphagraphics took care of everything from there. I was contacted when my order was ready (ahead of schedule) and the prints could not have come out better. Beautiful work, simple process, with very reasonable prices.
Jan 28, 2019
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING AND IDENTITY IN PEARL MS
Branding and identity is a crucial part of making your business stand out. Building a brand for your business doesn’t happen overnight, it is a process that requires purpose and dedication. At AlphaGraphics in Pearl, we will help you lay out a consistent branding foundation. Come by our business center today and let our experts get you started.
OUR BRANDING SERVICES
Our skilled team will help you design and create all of your brand associations. From the smallest items like logo, color, and font, to the overall design, each piece has a major impact on your brand image. We offer many branding and identity services, including:
Website design and development
Sales and marketing collateral
Logo consultation and design
Letterhead, envelopes and business cards
Brochures, posters, and banners
ELEMENTS OF BRAND AND IDENTITY
We will help you with every aspect of your brand identity. Our professionals at AlphaGraphics in Pearl, will help you establish each element of your business identity including:
- Your story: The history behind your brand, and how it separates your company from the rest.
- Your promise: What experience are you offering to customers when they buy from you.
- Your position: The qualities and principles unique to your organization.
- Your personality: Just like people, every business has its defining characteristics and traits.
No matter what stage you are at with building and marketing your brand, AlphaGraphics is dedicated to helping you find success.