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115 Metroplex Blvd.
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USE SMS AND MMS MARKETING TO CONNECT DIRECTLY TO YOUR AUDIENCE

Looking for a way to drastically increase customer engagement without breaking the bank? Consider adding short messaging service (SMS) and multimedia messaging service (MMS) to your mobile marketing strategy.

Wondering if SMS/MMS marketing is right for your business? Like all marketing mediums—SMS/MMS campaigns are most effective when you combine their strength (immediate, interactive communication with near perfect open rates) with other location-based efforts.

THESE MIGHT INCLUDE: 

  • Printed postcards, brochures and signage
  • Email marketing
  • PURLs
  • Social media marketing
  • Variable maps

 

5 SMS/MMS BEST PRACTICES

CREATE A CALL TO ACTION. Recipients should know within seconds what the offer is, and how to claim it.

GET TO THE POINT. Lead with your value proposition—SMS only gives you 160 characters. Use them wisely.

VIP CONTENT ONLY. Text subscribers should only get the best deals and discounts available.

TIMING IS EVERYTHING. Set a schedule - say one text a week - and stick with it. Don't send messages during sleeping hours.

SPREAD IT AROUND. Integrate your keywords and MMS short code into other marketing channels to increase engagement and sign ups.

SMS 1

WHAT IS THE DIFFERENCE BETWEEN SMS AND MMS?

SMS refers to text-only messages, which are commonly used when individuals send quick text messages to one another. MMS includes multimedia content, such as pictures, videos, and animations.

HOW WILL IT HELP MY BUSINESS?

SMS (commonly known as text messaging) is frequented by approximately 2.4 billion users around the world, or about 74% of all mobile phone subscribers. Leveraging this platform will allow you to instantly connect with a large volume of potential customers.

PUT SMS/MMS TO WORK FOR YOUR BUSINESS

Mobile messaging provides ample opportunities to communicate with your subscribers.  

CONSIDER USING SMS AND MMS MARKETING FOR: 

  • Fundraising
  • Converting prospects with location-based incentives
  • Raising awareness about important causes
  • Delivering customer rewards for loyalty programs
  • Appointment reminders
  • Emergency notifications
  • Customer service (order status updates, reservation confirmations, etc.)
  • Special promotions
  • Events and trade shows
  • Company news and updates
 SMS 2

This approach conveys a consistent, personalized message across multiple channels--dramatically increasing engagement, ROI, and building brand awareness. By encouraging people to sign up for text alerts, you can start an ongoing two-way conversation with prospects and customers. SMS/MMS campaigns are a great way to foster meaningful interactions that will create return business.

And the best part? They are extremely cost-effective. To learn more about what SMS/MMS can do for you and your mobile marketing efforts, work with the team at AlphaGraphics today!

SMS AND MMS MARKETING IN PEARL, MS

Are you looking for a way to engage your customers on a new level? Contact them directly on their mobile devices with SMS and MMS marketing services from AlphaGraphics Pearl. We are the local experts to turn to when you need help with any of your marketing communications.

KEEPING YOUR COMMUNICATION SIMPLE

Simple communication is a hallmark of a great marketing program. When you can convey your message simply to your customers, they are more likely to understand and digest the message you are giving. There is a tendency to include more than is necessary for a marketing email or brochure, but that issue is less pronounced when using text or multimedia messages – they require that you be brief with your messages.

 

Not only does this require marketers and businesses to think carefully about the message they really want to send, but it also encourages creativity in getting the message across. Our marketing experts are equipped to help you determine and send your SMS or MMS to your target audience for maximum effectiveness.

MAKE THE MOST OF EVERY MOMENT

SMS (Short Message Service) refers to text-only messages that can quickly be sent over cellular phone networks. Nearly everyone simple calls them text messages. MMS (Multimedia Message Service) refers to messages that are more complex than simple text messages. These can include anything from videos, photos, GIFs and group messages. The type of message you sent should be chosen based on the results you want for your campaign, your audience preferences and the message you are sending to prospects.

 

Using either SMS or MMS messages with other elements of your marketing can be a highly effective way to engage your customers in a way that is comfortable for them. Make sure that your customers opt-in to receive these types of communications before attempting this kind of campaign. You want to make sure you’re not sending unsolicited messages in these formats and comply with all local communications regulations.

 

Here are some ideas for ways you can use MMS or SMS messaging in your marketing efforts:

 

  • VIP Programs
  • Referral Programs
  • Location-based Incentives
  • Events and Updates
  • Appointment Reminders and Updates
  • Order Status Updates
  • And so many more ways!

WORKING WITH THE BEST

When you’re ready to start integrating SMS and MMS messaging into your marketing campaigns, give us a call. We have local marketing experts who are standing by ready to help you develop, design, launch and take advantage of your campaigns to help your business grow.

 

To get started or learn more today, call us at (601) 933-9550, visit our convenient location, or request a quote online.

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