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115 Metroplex Blvd.
Pearl, Mississippi 39208
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Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.


  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!


Is your advertising working? How do you know for sure? One of the greatest frustrations in owning your own business is figuring out how to attract new customers and keep old ones coming back. Yes, you can advertise but how do you know for sure what’s workin

The marketing experts at your AlphaGraphics in Pearl, MS can help you craft a powerful and effective campaign that not only gives you excellent results that you can track but also personalizes your marketing. Using variable data printing, we can create a coupon, flyer, or any other direct mail piece that is customized for each and every customer. Imagine printing a coupon with your customer’s name on it! Now that makes it easy to see what offers work and those that don’t.


To further increase the impact and the response rate of any direct mail campaign, we can not only address the piece with each recipient’s name, but also include a personalized website that’s also customized for each person in response to the postcard or offer they receive. This allows you to gather more information about the recipient, offer additional incentives, and gain greater insights into what motivates your customers. Our variable printing is ideal for:

  • Invitations
  • Coupons
  • Special event promotions
  • Any other direct-mail piece


You’re probably thinking that personalized marketing would cost much more than just printing a blanket flyer or coupon. But at your Pearl, MS AlphaGraphics, we can show you how the cost to create super compelling offers that are personalized to each customer is no more expensive than normal printing. Let us prove it to you by giving us a phone call at (601) 933-9550 or requesting a quote online. Your bottom line will thank you!

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