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2120 East Camelback Road
Phoenix, Arizona 85016
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STOP THEM IN THEIR TRACKS WITH CUSTOM EXHIBITS AND DISPLAYS

You only have a few seconds to get the attention of those potential clients. But how? Start with a unique, visually appealing exhibit that boasts bright, compelling graphics and branded messaging.

Trade shows and other events offer prime opportunities to showcase your brand and products, while cultivating valuable customer relationships. That’s a tall order, but the marketing communications experts at AlphaGraphics are here to help.

We can assist you in designing a truly “remarkable” display that not only showcases your best products but is a conversation piece in and of itself.

We offer a myriad of options for starting productive conversations with prospects.

 

OUR EXHIBIT AND DISPLAY OPTIONS INCLUDE:

  • Pop-up booths
  • Specialty roll-up banners
  • Backdrops
  • Customizable table coverings
  • Sleek exhibition flooring
  • Interchangeable graphics
  • Banner stands
  • Literature racks
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Not only can AlphaGraphics marketing experts help you confidently represent your company with a branded booth, but our full-service solutions include everything you’ll need to stock and adorn it. Get high-quality promotional materials that truly reflect your brand.

 

OUR PROMOTIONAL MATERIAL OPTIONS: 

  • Flyers, brochures, and catalogs
  • Logoed giveaways and apparel
  • Signs and promotional banners
  • Panel, wall, and booth displays

FOUR SECRETS TO TRADE SHOW BOOTH DESIGN

Human brains process visual information thousands of times faster than text. Since images are processed the quickest, visuals are critical to marketing and branding success. The visual of your expo booth design creates the first impression and will determine whether someone approaches your booth display. Here are four well-researched secrets to trade show booth design:

 

  • Be Color Conscious. Certain colors tend to affect our emotions and feelings. For instance, red creates a sense of urgency. Blue is preferred by men and is associated with tranquility and reliability. Green is associated with health and nature. Purple is associated with royalty and wisdom. Orange and yellow are cheerful colors that promote optimism. Black is associated with authority and power. Grey symbolizes practicality and old age. And white is associated with purity and cleanliness.
  • Focus on the Attendee. It’s easy to focus on your company and what it does, but what elements of your company are going to draw in new customers? When you design your booth, emphasize the benefits, not features.
  • Create an Easy-to-Decide Focal Point. Humans have short attention spans. Therefore, it is vital to direct an attendee so that they easily know WHERE to look and WHAT to process.
  • Less is More. Limit text in your booth’s displays. Be to the point and on point. The simpler you keep your text, the more direct your message will be, hopefully inviting more booth visitors.

 

THINGS TO CONSIDER DURING BOOTH DESIGN


BUILD IT TO LAST.
Save time and money in the long run by choosing high-quality materials that can be reused year after year. Consider an adjustable booth that will fit multiple trade show and expo configurations.

ONLY THE BEST. Resist the urge to display all of your latest and greatest products. Space is limited, so highlight only your bestsellers to prevent overwhelming your visitors.

COMMUNICATE CLEARLY. What is your key differentiator? Make sure your graphics and text support this message and unmistakably represent your brand.

DON'T SACRIFICE FUNCTION. Design your booth to be spacious and easily navigated. Factor in the sections you’ll need to clearly demonstrate and display your products and services.

Give us a call today to learn more about the variety of event display and exhibit options available to your business from AlphaGraphics.

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