BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Kristy and team are always professional, quick and helpful with suggestions to get the best quality printed materials.
Kristen B. Frisco TX
Excellent face-to-face service.
David S. Plano TX
We have worked with Alpha too many years to count. The communication, product, and pricing have all been outstanding.
Tammy D. Dallas TX
Loved Savannah. Excellence
Savannah was excellent - we really appreciated her outstanding service!
Cary and the staff at the Plano Plano Parkway location are always friendly and professional. They always give me outstanding service.
David M. Plano TX
Cary Weigert is amazing! She always responds very quickly with quotes and is very helpful. Alphagraphics always gets the product to us on time.
Wayne T. McKinney TX
Cary was warm, professional and worked to meet all of our needs, whether having on time or rush orders.Josh in graphics was efficient and quick We appreciate
Pat S. Dallas TX
Your team is always helpful and professional in delivering an excellent end product. Thank you!
Mary W. Plano TX
Alpha Graphics Plano has consistant high quality printing and excellent customer service to meet my needs.
Dale M. Plano TX
Kristy and the Alphagraphics team are a dream to work with. From brainstorming to design guidance to final product, the process of working with Alphagraphics is easy, budget conscious and ends with a knockout piece.
Tara A. McKinney TX
We've used Alphagraphics for many years for our printing needs and have always been impressed with the quality of our orders and their wonderful customer service!
Karen H. McKinney TX
Alpha Graphics goes above and beyond to deliver outstanding products! From start to finish, the experience is always the same - fantastic.
Jordan A. McKinney TX
AlphaGraphics has ALWAYS been my top choice due to your level of experience and high quality of customer service. Thank you.
Edward J. Dallas TX
We have worked with you for several years and this time was no different. It was quick, efficient and well done! Everyone from Cary to getting the set up taken care of and our installer were all great!
Jennifer T. Dallas TX
Fast service and great communication!
Cary and her team went way over and above to accommodate our needs. They provided outstanding customer service and our brochure turned out perfect!
Amy B. Plano TX
Wonderfully friendly and helpful staff. Can’t imagine going anywhere else for printing needs.
Eileen D. Richardson TX
Working with this team was wonderful. Response time was fantastic and everyone was very helpful.
Monica B. McKinney TX
Savannah was awesome to work with, and she was very informative and helpful when I had questions. I will definitely go back for all of my printing needs!
Love the whole Plano - Collin Creek team! Thank you for all you do for us.
Audrie M. Richardson TX
Amazing Delivery! Great customer service!
Ainslie T. Plano TX
I just began working with Alphagraphics on printing and other marketing materials now for the last month. I have worked with Savannah since day 1 and she has been nothing, but exceptional! She and the team at the Plano Alphagraphics location have been very responsive, timely and accommodating. Exceptional work all around!
The product is always to our specifications and with great quality. I like the attention to detail. It saves so much time for me.
Jeff G. Allen TX
AlphaGraphics makes printing simple. It is always a pleasure doing business with you!
Julie S. Allen TX
The Alphagraphics staff at the Plano facility are very professional and go out of their way to make us feel very comfortable. The quality of their work far exceeds our expectations every single time we order something from them.
Saul C. Plano TX
very professional company.
Ann H. Dallas TX
They are always perfect!
Savannah was great to work with. The turn around on the job was fast and it was shipped to my client well in advance of the need date
Tom Z. Allen TX
Cary when way above and beyond helping me make sure my client was satisfied with their order! I was so very appreciative for everything she did for me! :)
Margee K. Southlake TX
Faster than ordering online, and you get the quality you expected. Online isn't as cheap as it seems if the product delivered is unusable and the support nonexistent.
David S. Plano TX
Your office if very helpful and our book came out beautiful.
Katye R. McKinney TX
Savannah is great - she goes out of her way to provide awesome service. I am so thankful to have her as my partner!
Tara D. Richardson TX
These guys always deliver and fast! Highly reccomend them! Nick, The auto hail group -owner
The experience was great. They were very helpful and patient in working with me to create a great final product!
Chace K. McKinney TX
Savannah was wonderful! Great customer service and she was very prompt in taking care of our needs. The graphics team did a great job!
Thank you very much for your quick communication, customer service and promptness of delivery of product.
Amy L. McKinney TX
You've made mailing a postcard a breeze. You even stagger the mailing dates of two cards if I need it and I love that. I'm becoming a huge fan.
Wendy J. Plano TX
Cary W. is always a pleasure to work with! She accommodates last minute prints and is very timely. Not to mention, alphagraphics have the best pricing around town...trust me, I've done my research.
Felicia R. Plano TX
Working with Cary is awesome . She adds a lot to what I am looking for with very good suggestions
Scott Y. Plano TX
Very easy to work with and really listened to what we needed and made it happen.
Lisa B. Carollton TX
Everyone here is always very helpful and patient with all of my questions. Print service is quick and accurate!
GREAT SERVICE BY SAVANNAH
Yael G. Plano TX
Always easy to deal with. Savannah and the rest of the team is on top of things and quick to turn things around or offer advice/options when things aren't workable with what I've requested.
John R. Plano TX
Alphagraphics always gives me a great, quality product and a fast turn around time. I love working with you guys.
Amy C. McKinney TX
The job was done much sooner than I had expected, even though mgr went on vacation.
Savannah and the staff have been more than accommodating with my requests. I truly appreciate the quick turn around and excellent customer service!
David S. McKinney TX
This is the 2nd time I’ve worked with the Plano AlphaGraphics and couldn’t be happier with the service and end product!
The team was very responsive, helpful, and even hand delivered the products to my home that evening. VERY HAPPY CUSTOMER!
I’ll gladly print with you again. Keep doing what y’all do!
BRANDING & IDENTITY MANAGEMENT IN PLANO, TX
A company’s branding and corporate identity include many touch-points. It includes your overall image, corporate culture, logo, packaging and marketing/advertising materials. It is how your customers, employees, and investors see you.
Do your print and marketing materials tell people who you are? Are the guidelines for the use of your logo, color palettes, and typefaces clearly defined?
That’s where your Alphagraphics account manager and Alphagraphics designer come in. Let’s talk about where your brand identity currently stands and where Alphagraphics can take you.
Call us to schedule an appointment!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.