BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Marie Britton has been very attentive as my account manager. Everything that we have ordered has worked out great and has been delivered on time.
Sarah C. McKinney TX
This location is very helpful when it comes to our orders, timeliness and quality are key and AlphaGraphics does this job very well.
Grace M. Plano TX
AG always produces a quality product in a timely manner at a fair price. I especially appreciate their customer service and willingness to help me in a crisis. AlphaGraphics always come through!❤️
Quick and quality work, solid communication, excellent service. Will be using Alphagraphics for all of my projects from now on.
I always have had a positive experience with everyone and look forward to working with your staff.
Sam U. Plano TX
We love working with AlphaGraphics! Quick turnaround, friendly service, and quality product.
Erin H. Plano TX
The ordering process was quick and easy. The prices were far below what I have paid in the past, and the final product exceeded my expectations. I was very pleased with the service!
Savannah and Calvin were great to work with! They took the vision I had of my business cards and translated it perfectly into what I was looking for.
I appreciate Savannah's handling of our order and recognition of the time crunch. The product is lovely.
Carole G. Plano TX
Very willing to work with you to ensure your design comes out the best it can possibly be. Also extremely willing to accommodate tight deadlines. Wonderful experience all around. - Jane Clark Realty Group
Emily S. McKinney TX
Fast and reliable. Can always trust that what I order will be completed on time and be of the best quality.
Josh S. Rowlett, TX
Easy to work with. Very professional group of people.
Quick but personalized service
Philip B. Plano TX
Always a pleasure doing business with your friendly and helpful staff!
AlphaGraphics have created our annual brochures for year. They always continue to do an awesome job.
Amy B. Plano TX
Kristy has been extremely helpful with our team. We've been able to get projects quickly printed and delivered.
Hannah W. Plano TX
They service they provide is ALWAYS OUTSTANDING!
Tripp J. Plano TX
They made my wedding invitation beautiful!
Great product and service, that's why we have never had to look for another printing vendor for our documents.
Harry W. Plano TX
They did awesome, great art work, great customer feedback!!!
Katy A. McKinney TX
You guys are always there for us when we have an urgent need. We are always so very grateful for this! :)
Margee K. Southlake TX
Great service. Great quality. Best prices out there. No reason To go anywhere else. As a small business owner it’s important to have reliable high-quality and reasonably priced printing. All of this is possible through Alpha Graphics
Kym G. Plano TX
Your associate was very knowledgeable and thoughtful; she was also able to manage my walk-in request and get me back out the door in 30 mins.
They are ALWAYS very nice! Any questions I have, they always go above and beyond.
Jennifer G. McKinney TX
Everything went like "clock work" from the taking of my order to the finished job! Thank you, Savannah, for your excellent service.
Professional, great design work, did everything in a timely manner and communicated constantly. Very friendly and customer service oriented.
Debby S. Plano TX
Alphagraphics was quick to respond to my questions and the final product was better than expected!
Josh S. Rowlett, TX
I could talk about this company/McKinney location for days. Each and every person you work with is absolutely stellar. Their work is amazing and always professional! They make us look first class!!! Thank you!
Jordan A. McKinney TX
You all do a terrific job in delivering what I need in the time I need it (most often super rushed!). Always great!
Chris Y. Dallas TX
Great quality prints! The services and turn around time is great for our business and maintaining our client satisfaction.
Ainslie T. Plano TX
Very helpful, quick, best pricing, love the option of delivery
Samantha F. Frisco TX
Knowledgeable, helpful and courteous staff make my printing needs and deadlines a success. Thank you.
Marie B. Fairview TX
AlphaGraphics employees are always very patient in answering my 1000 + questions. Thank you!
I absolutely LOVE Alphagraphics. They have been my go-to for printing needs for the last 5 years and have NEVER disappointed!
Kiri R. McKinney TX
I appreciated the patience with all of our changes, as well as the previews of the cards prior to finalizing.
Sherry O. Dallas TX
I've been really pleased with the banners I've gotten from Alphagraphics. Savannah is always quick to respond. The quality of the banners is excellent, & Josh does a wonderful job with designs.
Brenda B. Dallas TX
We were producing a directory and had a lot of changes. Josh was a dream helping me through them all. End product was exactly what we wanted. Savannah was also extremely helpful and patient. I couldn't have asked for better service.
Eileen D. Richardson TX
Everyone was helpful, professional and friendly. The labels were good quality.
Alpha Graphics has done a phenomenal job of giving us a professional look with our show programs! And their service can't be beat! We are so glad we get to work with them for our printing needs!
As architects often do, I needed boards printed at the last minute for a next day meeting. My office is based in Fredericksburg, TX and the meeting was in Wylie, TX. The Collin Creek staff, Specifically Savannah Frink and Brianna Willams were fantastic and had the boards printed before my requested deadline. The service was excellent, being a first time customer I was thankful for the excellence at which my job was processed and delivered. Alphagraphics has made a loyal customer.
Andrew B. fredericksburg TX
Very professional service from start to finish. Kristy listened to my needs for the poster and clearly explained the process for creating the documents from design to production. The final product exceeded my expectations.
The product was delivered quickly and was beautifully completed. EVERY staff member that I had contact with was so very friendly and professional. I love working with AlphaGraphics Plano!
Jessica B. Wylie TX
I had a very good experience. Everyone that helped me was very nice and accommodating.
Noah J. McKinney TX
Alphagraphics has done an amazing job at completing our request in a timely manner. They follow instructions down to the T so the product is exactly what we envision.
Angie G. Carrollton TX
Had a great experience working with Rachel. She was prompt and helpful working with my needs
Alexia S. Plano TX
Rachel Kubena should be given an award for being so kind with all the last minute questions and changes. My client was a little indecisive to put it politely. Rachel was very patient and her response time was unprecedented. She deserves a raise, or an all-expense-paid cruise.
Michael R. Lemon Grove CA
Couldn't have hoped for a better ordering experience. Price and service can't be beat.
The turn around time is excellent and the staff is always very courteous. It’s always a pleasant experience.
Jasmine S. Richardson TX
You took what was a botched product produced by another company and turned it into a beautiful book. Thank you!
Wendelyn T. Van Alstyne TX
The whole team at AlphaGraphics is fantastic. No matter the size of the job or the turnaround time they are always quick to respond and complete the job as requested. This is a great company with a great people, great service and great business acumen!
Sunshine T. McKinney TX
BRANDING & IDENTITY MANAGEMENT IN PLANO, TX
A company’s branding and corporate identity include many touch-points. It includes your overall image, corporate culture, logo, packaging and marketing/advertising materials. It is how your customers, employees, and investors see you.
Do your print and marketing materials tell people who you are? Are the guidelines for the use of your logo, color palettes, and typefaces clearly defined?
That’s where your Alphagraphics account manager and Alphagraphics designer come in. Let’s talk about where your brand identity currently stands and where Alphagraphics can take you.
Call us to schedule an appointment!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.