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5809 Preston Road
Suite 582
Plano, Texas 75093
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DIRECT MAIL IN A DIGITAL WORLD

When used effectively, direct mail is an integral marketing tactic for connecting with your customers and building brand awareness.

The key to achieving direct mail success, in a rapidly digitizing world is a multi-channel approach  - so you can make the most of your marketing dollars.

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INTEGRATED MARKETING STRATEGY

The AlphaGraphics marketing team can help you develop a direct mail campaign that integrates your direct mail materials with an online component that drives fantastic responses and immediate results. Incorporating personalized URL (PURL) landing pages, QR codes, social media, and email marketing can create a multi-faceted customer outreach strategy which will supercharge your direct mail results.

 

HOW TO MAKE DIRECT MAIL MARKETING WORK FOR YOU:

  • Use the persuasive power of print with personalized mailers
  • Engage customers across multiple channels
  • Make your direct mail campaign trackable
  • Provide measurable results
  • Dramatically improves response rates

WHAT IS DIRECT MAIL?

Direct mail is a marketing strategy that uses a mail service to deliver a custom promotional printed piece to a carefully selected target audience.

DIRECT MAIL MARKETING MATERIALS INCLUDE:

  • Brochures
  • Catalogs
  • Postcards
  • Newsletters
  • Dimensional mailers
  • Flyers
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Are you ready to start getting the attention you deserve? AlphaGraphics has helped thousands of companies with their direct mail efforts. When you partner with us, you are getting expert assitance from industry professionals.

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Setting Up Direct A Direct Mail Campaign

Setting up a direct mail marketing campaign can be difficult and time consuming. With the expertise of the Plano AlphaGraphics team, you won't need to worry about setting up your campaign. We do more than just print the pieces. We also help you implement the entire campaign, whether you have a mailing list or you want to use the every door direct mail option.

Our professionally trained team of marketing and design experts will help create the best mailing campaign possible. From the actual postcard, letter or flyer to full implementation, we provide everything you need. We can even help you procure the right mailing list, if necessary. It doesn't matter how much knowledge you have of direct mail marketing, our team can help even the most novice marketer.

Some of the Benefits of using the EDDM Approach include:

 

  • No need for a mailing list or even names/address
  • You don't need a postage permit
  • Flexible range of sizes for your actual mail piece
  • Works for nearly any type of business

 

One of the most significant advantages of the EDDM marketing option is the fact that you can use nearly any size mail piece. You can send coupons, sales flyers, brochures, post cards and a number of other types of marketing materials. Some of the most popular choices include the 6.5" x 9" full color postcard, the 8.5" x 11" oversized postcard and the tri-fold brochure.

Even with just a traditional direct mail campaign, you can target the right audience and get your message in front of them. Maybe your products/services only fit with a small percentage of the general population and you want to make sure you get the largest return on your investment. Obtaining a targeted list of magazine subscribers or another type of mailing list can allow you to set up a great direct mail marketing campaign.

You still get to choose from a variety of different mailing options and the staff at AlphaGraphics in Plano will help you with full design and implementation of your campaign. We can help you find the right list of targeted lead and we can even help with addressing and mailing. Whether you choose to send a postcard, letter or another piece of mail, we can help you gain new clients from our printing and marketing services.

Our main focus is helping your business, whether large or small, grow. Trusting your printing needs to AlphaGraphics in Plano will bring you many benefits. We will help you with all your direct mail and every door direct mail needs, along with any other business printing solutions necessary. Contact us today and find out how we can help you grow.

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