BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Chris Andrews was incredibly helpful. After placing our initial inquiry, he followed up, not in an annoying way, but did check in to see what Alphagraphics might be able to do for our organization. Super helpful and kept me up to date on the status of our order. One of the projects completed by Alphagraphics were window graphics, and they turned out amazing. Super easy to install, and really well done. Thank you!
We are a small business and our order from Alpha Graphics was small. However, Kim Edwards treated us like we were a major account and quickly helped us get the product we wanted. We will be back when we need printing services again. Thanks.
Mike has been great. Very accommodating and easy to work with.
Ashley D. Raleigh NC
Beth was great! Very quick to respond. It was a small project for you but a big project for us. We needed it quickly and she made that happen. Thank you!
Janet K. Raleigh NC
We have worked with Alphagraphics for mailing services and most recently for signage. Every transaction with them is flawless. They provide excellent customer service, excellent turnaround of project needs and offer a great product at competitive pricing.
Our experience with Alphagraphics was great from start to finish. I had lots of questions at the start and Mike was very helpful. Thanks for providing great service at a great price to a small non profit!
Michelle M. Raleigh NC
Alpha Graphics is always prompt, professional, and courteous.
The entire staff was awesome. They were so patient with my questions and last-minute changes. Doug, thank you for not treating me like the pest that I was! The quality was also spectacular. I'm glad I found my commercial printing home!
The quoting was very fast and they communicated thoroughly during the process. Great experience!
You all have been absolutely fantastic. Everything that we've ordered has been done way before schedule, making things so much easier on our side. Thank you!
Cole F. Morrisville NC
StepUp Ministry has had a WONDERFUL experience working with AlphaGraphics for the last few years. We are so grateful for your support of our mission. Having high-quality printed materials for our most recent fundraising luncheon contributed to the overall success of this event, raising over $175,000 to help more people in Wake County get back to work and learn life skills, working towards stability for themselves and their families.
Beth has been great to work with.
Everything went very smoothly. I was satisfied and will return.
I always receive good service when I work with Alpha Graphics. They produce quality work.
great experience, super fast service. Mr. Mike has helped me with everything needed.
Always a great experience!
Eva H. Wake Forest NC
Mike and his crew are great to work with; they are professional and get the job done in a timely fashion. We couldn't be happier with the level of service or the quality of their products. I highly recommend AlphaGraphics Downtown Raleigh.
We had an order that needed to be turned around very quickly. Doug was able to complete our order ahead of schedule even on short notice. thank you!
Brooke H. Raleigh NC
We discovered an error on my business card. Called and had the new cards in 24 hours. Fantastic!
Charles F. Raleigh NC
Company was professional and extremely responsive. Client thought the graphic was awesome!
Chris Andrews is great to work with and is always on top of things!
Business cards were complete on time and they looked fantastic.
You made it very easy for me by working with my graphic designer, confirming the order with me and then delivering the cards to my door! High quality and very quick turn around!
Amazing and Friendly Staff! Quick response and turn around time!
Always great service, great work, great price and fast!
Mike and his team are always extremely responsive and deliver a quality product. We are so happy with the level of customer service we receive from the company!
As always, we love working with Doug. He is quick to respond and I know our order will be delivered as soon as possible.
Brooke H. Raleigh NC
The staff is very helpful during the planning process and printing. We love working with Kimberly!
They always come through!
Brent R. Raleigh NC
Fast and accurate! Thank you so very much!
I know that I can always count on Chris and the AlphaGraphics team to give awesome customer service and top quality product. They always meet our needs!
Shannon C. Morrisville NC
Thanking you for working with us with the snow!!
Alpha Graphics is very reliable and they get the job done quickly and right the first time. I've used them for printing product brochures and marketing presentations and they look great every time.
Matt D. Holly Springs NC
Chris and Kimberly have been wonderful, especially considering all of our last-minute "urgent" print requests. We've now put them in direct contact with our clients as we trust that the service will be 100%.
Completely impressed and appreciative of the super fast turnaround time and incredible quality of the product received. Thank you!
Mike Linden was fantastic to work with and made this process effortless for us. We were planning a golf tournament which required coordination of many moving parts. It was great to know that the printed materials were being taken care of.
Good prices and fast turnaround.
We love working with commercial printing always so accommodating and conscious of our schedule.
The quality, turn-around, and customer service was wonderful. I am definitely using you again!
Chris was very wonderful to work with! He was consistent and timely with feedback.
Your company has been very easy to work with. You have gotten back quickly and given detailed information.
Very professional and responsive to changes until we were happy with the product. Was done super fast. I was very pleased with the outcome of our business cards.
Commercial Printing did an outstanding job renovating and updating our fleet! Everyone we worked with (sales, design, installation, and management) executed excellently and made us feel important.....our "new" trucks are something to be proud of!!
We have been fortunate to work with Doug Donnald as our account representative for many years. He's friendly, professional, and always makes sure that our jobs are produced on time, on budget, and according to specifications. Doug gets our Gold Star for customer service!
Suellen F. Cary NC
Always the best for over 50 years
Friendly staff who always help ensure all of my companies printing needs are taken care of in a timely fashion !
Ralph R. Garner NC
Kim Edwards has been great to work with. Extremely prompt with responses and helpfulness, even when we are last minute slacking on our end.
Very satisfied with all levels of service; response time, quality of ballots, delivery times and pricing.
We are extremely satisfied with Alphagraphics' quality of work. A+ customer service. Thanks!
Great service and overall experience!
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
Your business started with a unique idea and vision that you wanted to share. AlphaGraphics in Raleigh provides services to help you develop a brand to get noticed.
Whether you already have a brand you would like to update or are starting completely from scratch, we will help you create the perfect marketing strategy for your business.
BUILD YOUR BRAND
To help build your brand, we first need to learn about your story — where have you been? Where do you plan to go?
AlphaGraphics in Raleigh will help you become recognizable with a logo, tagline, and other items to portray your brand to your target network.
Enhance your brand with the following marketing options:
- Website design
- Direct marketing
- Mobile messaging
- And more!
Our team will help create a marketing plan that includes essential branding elements.
Create a clear picture of what your organization does, for whom, and why, with your brand position. Show the world who you are with your brand personality. What do you want your organization to be known for?
Your brand story helps business contacts understand where you have come from and can also include a summary of your products and services.
Brand associations are what help people to recognize not only your logo and tagline, but even smaller details like your custom font and the colors you use.
AREAS WE SERVE
AlphaGraphics offers brand and identity management services in Raleigh, Durham, Chapel Hill, Cary, RTP and surrounding areas in North Carolina.