Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | Raleigh, NC | AlphaGraphics
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1313 Fairview Road
Raleigh, North Carolina 27608
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What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.


Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.



  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.



BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

Your business started with a unique idea and vision that you wanted to share. AlphaGraphics in Raleigh provides services to help you develop a brand to get noticed.

Whether you already have a brand you would like to update or are starting completely from scratch, we will help you create the perfect marketing strategy for your business.


To help build your brand, we first need to learn about your story — where have you been? Where do you plan to go?

AlphaGraphics in Raleigh will help you become recognizable with a logo, tagline, and other items to portray your brand to your target network.

Enhance your brand with the following marketing options:

  • eMarketing
  • Website design
  • Direct marketing
  • Mobile messaging
  • And more!


Our team will help create a marketing plan that includes essential branding elements.

Create a clear picture of what your organization does, for whom, and why, with your brand position. Show the world who you are with your brand personality. What do you want your organization to be known for?

Your brand story helps business contacts understand where you have come from and can also include a summary of your products and services.

Brand associations are what help people to recognize not only your logo and tagline, but even smaller details like your custom font and the colors you use.


To learn more about how AlphaGraphics of Downtown Raleigh can help you with your next brand and identity management project, you may email us, request a quote or call us at (919) 832-2828.



AlphaGraphics offers brand and identity management services in Raleigh, Durham, Chapel Hill, Cary, RTP and surrounding areas in North Carolina.

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