Your browser doesn't support JavaScript or you have disabled JavaScript. Branding and Identity Management | AlphaGraphics
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117 West 900 South
Salt Lake City, Utah 84101
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WORKING WITH ALPHAGRAPHICS

Wherever you are in the design process, the AlphaGraphics Salt Lake City Team is here to work with you to create and print high quality marketing materials. Contact our team today or request a quote to get started!

A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS

What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.

 

Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.

 Branding & Identity

At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.

 

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards
     

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.

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FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.

Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.

BRANDING AND IDENTITY MARKETING IN SALT LAKE CITY, UT

In business schools around the world, the secrets of marketing, positioning, and brand identity are taught. Students are exposed daily to case study after case study to reveal that effective marketing is all about taking dedicated, purposeful action to create a consistent message about a brand. One of the first things a prospective MBA learns is the need to identify your target audience and help them associate you with feelings of trust, reliability, and long-term success.


The good news is you don’t have to be an MBA when you’ve got your Salt Lake City, UT AlphaGraphics around. Our marketing experts have the real-world experience to bring solid “hands-on” insights to any small or medium-sized business to walk you through the complex world of marketing and brand identity. We work with you to create your own value proposition and brand story. Once that’s in place, we go to work to ensure your logo and other brand identity elements visually portray what your brand is offering. These are the keys to help you stand out in a crowded marketplace.

THE BUILDING BLOCKS TO YOUR BRAND

More than just slapping your logo on everything you print, your new branding strategy will take into account the entire experience a customer can expect from your organization. The elements of any effective brand will include:

  • A Cohesive Story: Outlining your history, culture and all that defines your business
  • The Promise: What your customers can expect from choosing you
  • The Position: What’s unique about your product or service

A Personality: Is your approach to business serious or easy going, lighthearted, or laser focused?

REQUEST A QUOTE

For branding and identity marketing services in Salt Lake City, UT, call (801) 364-8451 to schedule a free brand-planning consultation. Or, request a free quote online and start the process today. Together, we can help you capture more customers and rise above your competition to new heights of success.

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