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Personalized URLs
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117 West 900 South
Salt Lake City, Utah 84101
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PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL

Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.

In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.

With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging.  So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.

Personalized URLs 1

Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually. 

PURL MARKETING MAKES IT POSSIBLE TO:

  • Improve response rates
  • Gather and update key consumer data
  • Track customer activity and preferences
  • Enhance marketing campaigns and messages
  • Measure campaign success
  • Connect with potential customers in a fun, interactive way
Personalized URLs 2

HOW DO PERSONALIZED URLS WORK?

ATTRACT

Send direct mail piece or email containing a PURL and incentive to a targeted list.

INTERACT

Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.

REACT

Data is collected for follow-up, lead generation, and prize delivery.

COMMON QUESTOINS

HOW WILL IT HELP MY BUSINESS?

Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.

 

WHY CHOOSE ALPHAGRAPHICS?

Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.

Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today! 

PURLS | PERSONALIZED MARKETING IN SALT LAKE CITY, UT

Getting the biggest “bang” for your buck! We all want it, especially when it comes to spending money on marketing our products and services. We want to attract as many customers as possible by spending the fewest dollars. Marketing tools such as media advertising, direct mail, and flyers all have their place. But what if you could enhance your response rate for just pennies on the dollar?

 

The fact is, your Salt Lake City, UT AlphaGraphics can show you how when you augment your existing advertising with Personalized URLs (or PURLS). These customizable websites can speak to the different and distinct concerns of your customer base and get them to engage with you online by filling out a survey, registering for a drawing or qualifying for a discount. By creating online interactions, you increase the perceived value of your message and start down the road to a more loyal customer base.

TAKE IT ONLINE

Personalized URLs help convert direct mail recipients into qualified prospects and customers. They feel more in touch with you because you’ve customized messages for them. Specifically, PURLS allow you to:

 

  • Connect with potential customers in a meaningful way
  • Enhance existing marketing campaigns and messages by making them more interactive and personalized
  • Improve response rates
  • Gather and update key information about your customers by tracking their activity and preferences
  • More easily measure campaign success

EASIER THAN YOU THINK

If you already have mastered online marketing or if you’re a complete novice, your Salt Lake City, UT AlphaGraphics can work with you to enhance all your current efforts. To learn just how effortless it can be to start using PURLS and personalized marketing today, just give us a call at (801) 364-8451 or request a free quote today. And soon, you’ll see greater interaction from your customers and increased ROI on your marketing dollars.

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