VARIABLE DATA PRINTING
VARIABLE DATA MAKES PRINTING PERSONAL
Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.
Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.
Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.
HOW DOES VARIABLE DATA PRINTING WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Ready to get started with your variable data printing project? Contact AlphaGraphics today!
VARIABLE DATA PRINTING IN SALT LAKE CITY, UT
Beauty is in the eye of the beholder, so branding your messages with a personal touch through variable data printing helps you reach out to customers on an individual level. With experience in both printing and marketing, AlphaGraphics in Salt Lake City can help you implement variable data printing for your business.
TARGETING AND CUSTOMIZING FOR INDIVIDUAL CUSTOMERS
By considering your customer’s past purchases, likes, and other relevant information, variable data printing lets you personalize your promotions and connect with the individual consumer. Plus, this approach to marketing cuts down on expenses. We offer many different ways to customize your prints so your final product is always special in its own way.
PROVIDING YOU WITH ESSENTIAL SERVICES
When you are using variable data printing, you should keep in mind several important details on how the process functions:
- The images tend to differ between each customer.
- A marketing piece layout matches customer databases and mailing list information to data fields.
- A unique piece is printed for each customer using a record-by-record printing basis.
If any of this sounds confusing, don’t worry: we’re ready to help you with all the steps along the way.
AN EXPERT AT PRINTING AND MARKETING
Variable data printing can boost your response rates and customer appeal, but it takes expertise to pull it off successfully. At AlphaGraphics in Salt Lake City, we apply printing and marketing skills to your company and make one-to-one marketing easy.
To learn more, call our business center in Salt Lake City at (801) 364-8451, or click here to request a free quote.