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9247 South State Street
Salt Lake City, Utah 84070
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VARIABLE DATA MAKES PRINTING PERSONAL

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

 

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

HOW DOES VARIABLE DATA PRINTING WORK?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!

PERSONALIZED MARKETING IN SALT LAKE CITY, UT

Salt Lake City, Sandy, and Draper

Some of the most exciting applications for variable data printing are in personalized marketing campaigns.  Your local Salt Lake City Alphagraphics is utilizing variable data printing techniques to drive results for its clients.  Variable data printing allows you to change the the look, the offer, and the message for each recipient based on the information you have about the recipient. 

Personalized Communications Example 

A swimsuit retailer looking to get a jump on swimsuit sales for the spring by mailing out some postcards to nearby residents.  A simple database would have the recipients’ names, addresses, and genders.  With just this little bit of information, we could personalize each postcard for each person.  If it was going to a man, it would have a picture of men’s swimming suits as the focus.  If it was going to a woman, the postcard would have a picture of the most popular women’s swimming suits as the main focus.  Next, we could make the person’s name appear as some wispy clouds in the summer sky.  This adds a little WOW factor.  Lastly, we could personalize the offer for a free gift card to a restaurant located within each person’s zip code.  Undoubtedly, this type of postcard mailer would have much more of an impact than a standard postcard without personalization.  

Applications

Here’s a lot of the most common ways variable data printing is used today: 

  • Postcards
  • Mailers
  • Bills
  • Statements
  • ID Badges
  • Name Tags
  • Calendars
  • Brochures
  • Flyers
  • Letters
  • Packaging 

It Gets Better

To make this marketing campaign even better, we could include a personalized web landing page for each person to visit in response to the mailer.  This could allow us to gather additional information, provide additional offers, and even try to close the sale online.  This response mechanism is great for the recipient and the advertiser.  The recipient receives personalized marketing that is relevant to them, and the advertiser knows who has responded to their mailer and who might need a 2nd mailer and/or a personalized email or text message.

This type of personalized marketing is made possible by state-of-the-art printing technology and variable data printing solutions at AlphaGraphics.  To see how you can benefit from these services, call your Salt Lake City printing and marketing experts today.

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