BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Every part of my experience regarding this order from start to finish was excellent
James B. The Fairways HOA
Super fast and made it very easy!
Summer F. The Draw Shop
You guys are the best! Shirley is a delight to work with and helped me choose the perfect design for my projects. The quality of work I received is second to none. World-Class printing! I would not use any other company but yours. Thank you for the beautiful work!
Tony M. Tony McGuiness
I was very impressed with the quality of the booklet I had printed, the turnaround time and Gary's helpfulness and professionalism. This was my first project I sent out for professional printing so was very happy to discover they could print my booklet for 1/4 the price of Kinkos on superior paper and full sized. I had designed the project with two graphic artists in InDesign I wanted a printer who would print the booklet the exact way it was designed- Brilliant Colors, Beautiful Paper, Exact Size. I will happily use Alphagraphics for all future print projects.
Barbara L. Barbara Levine
It is a pleasure working with Alphagraphics. We have a long working relationship due the ability to always come through with our requests.
Esperanza N. Avista Technologies
Always a pleasure to work with Alphagraphics - professional, friendly and extremely efficient. Great results every time!
Rachel H. Levinson Law Group
Very pleased with the whole experience, communication was easy & quick, products were provided fast
Andrea Andrea Pamatz
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.