BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
110% ; could not be more satisfied . Listened, consulted , executed.
David S. David Steinfeld
Your fast turnaround times and great customer service made printing at your business a real pleasure. Thanks again! You rock.
Allie P. Allie Pipitone
Love the white glove service that Jose and Joshua give us! I was so happy that Jose had posted in the Chamber forum about the new COVID law from Gov Kemp and how to protect my business with a simple sign. This one act protects my small business in a profound way and allows me to stay open in these difficult times.
Tracey C. Big Frog Custom T-Shirts of Dunwoody
They were kind enough to deliver the final product to my house on a Saturday morning.
Robert T. The Savoy at Town Brookhaven
Joshua is very pleasant to work with
Daniel B. State Farm - Daniel Belay
I really appreciate the level of service and how responsive the people at Alphagraphics are when I call. Thank you.
Steve G. Peachtree Referral Network Group LLC
Thanks for everything you have done to help us cultivate our partnership; unfortunately this pandemic has crippled our ability or need for collateral material, signage etc. while we navigate this unprecedented time.
Denise G. Atlanta Marriott Perimeter Center
Christopher R. Synergy Systems & Solutions INC
It was a great experience. Nice and pleasant staff. Got my magnet sign for the side of my work truck done pretty quick and exactly how i wanted it done. Overall, great service. Will definitly be using them again.
Derae E. Derae Eheart
Thank you for working with us during quarantine!
Jessie L. Nandina Home & Design
Love the work and it's brought in a ton of business! Great return on investment!
Tracey C. Big Frog Custom T-Shirts of Dunwoody
The calendar project that AlphaGraphics helped me create had a lot of specifics and the team was able to take all the 'must have' and develop a piece specifically for us. We had mailing issues that required the piece to be flexible and light weight. The team was excited to help me with this project and it came out great. We have already had a great response to the mailing and being able to get the calendars out to 500 people on time and on budget was amazing. Thanks you guys, Y'all the BEST!
Jenni G. Atlanta Event Photography
The staff is friendly and easy to work with. Thank you.
Raymond W. Cox Communications Business Process
The team at AlphaGraphics was very responsive and fast. I wasn't sure exactly what I wanted, so they helped advise me, and their design was great. I had ordered two signs and was pleasantly surprised to receive three for no extra charge! I'll definitely use them again.
Stacy S. Factor Cloud
The venue liked the sign you made for our event so much they saved it and sent a photo to their corporate office. Service was professional and prompt. Thank you very much!
Chris L. 1984 Brewing LLC
Staff interaction is personal and efficient. They understood my needs and met them.
Angela R. Financial Care Providers
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.