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AlphaGraphics Who We Are

104 Whispering Pines Dr., Suite 106
Scotts Valley, California 95066
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AlphaGraphics Scotts Valley

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104 Whispering Pines Dr., Suite 106
Scotts Valley, California 95066

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M-F 8:00AM to 5:00PM


Rob and Alisa Davies

We came to AlphaGraphics with backgrounds in engineering, so we understand how to analyze a problem and just how important every solution is to a business. That determination for problem solving and attention to detail is what seperates us from other printers, and what keeps our customers coming back.

We are determined to bring you the best solutions possible.


Whatever your challenges are, from customer acquisition to tracking your marketing campaigns, our team has the know-how to get the job done—right and on time, every time.

We believe in recruiting helpful and creative individuals, which is why we consistently achieve the best results for our clients. Our team is the backbone of our business, and we can’t wait for you to meet them.


Rob – Rob spent many years in Engineering Management and Product Development for high tech companies, managing large project teams from concept to delivery. As owner, his role is to generate and support sales with the best team and equipment to deliver products right on time. 

Alisa – Prior to printing, Alisa had significant experience developing high tech test equipment and software. She was key in establishing the sales processes for our company and her technical background and wealth of knowledge in printing has helped her set up and maintain large on-line ordering sites for our customers. 

Jenny – Jenny is our design specialist. She has spent over 10 years working in various production, design and customer service positions with us. This experience combined with her degree in graphic design gives her the knowledge and experience to make your material look great on screen and printed. She is in charge of design, production scheduling, custom online ordering sites, and the large format printing.

Rose – With over 16 years experience in printing and bindery, Rose brings your jobs to completion with a keen eye for quality that only her years of experience can bring. She is always finding ways to improve the operation, getting your orders completed as fast and perfect as possible.

Garv - Our friendly delivery specialist brightens the day for our customers with wit and charm as he delivers our products.


The way in which you speak visually with your customers is the lifeblood of your success—that's why consistency, quality and innovation are paramount in partnering with a printer. And those elements don't happen by accident. AlphaGraphics Santa Cruz has the hard-earned experience and painstaking processes to ensure we exceed your quality expectations.

Rob and Alisa Davies lead the charge, opening our doors in 2003 and building an exceptional team. Rob brings a background in engineering management taking projects from concept to delivery. He leverages technology to offer recommendations and ensure on time fulfillment. Alisa's software development experience easily transitioned to setting up and maintaining online ordering sites for customers and overseeing our perfectionist quality control measures.

Our drive for excellence makes it no surprise AlphaGraphics Santa Cruz was recognized with the coveted Chairman's Award, based on proven performance in Staffing, Training, Operations, Marketing and Profit.


You’ve got big ideas, and we've got the tools to make them happen. No idea is too big or too small for our vast collection of equipment to handle, so bring on the challenge! We’ve got everything from A to Z to meet your marketing, printing, design, bindery and mailing needs.

Our Quality Management Program, based on ISO 9001:2008 standards, ensures that every project we do for you meets the highest quality requirements possible. So you can trust that your finished product will be done right, by the deadline, every time.

Want to see for yourself? Ask us for a tour of our center.

Digital Color
Xerox J75 Digital Press
Full color prints up to 13x19" using the most ecological toner available

Digital Black & White
Xerox D125
Black and white prints up to 12x18"using the most ecological toner available

Large Format

63" wide printer using "green" latex inks for prints on vinyl, adhesive vinyl, photo paper, static cling, window perf, wallpaper, fabric etc. We also have contour cutting available for vinyl graphics and custom-cut signs.

Prints can be mounted onto various substrates such as foam core, gator board, PVC, polystyrene, aluminum and wood.


With more than 270 AlphaGraphics locations in the United States and more than 40 years of experience, we are the world’s leader in providing you with the best in printing and marketing. At AlphaGraphics, you’ll find endless opportunities provided by our printing services in Santa Cruz. We offer standard and custom materials of all shapes and sizes. We’ll provide you and your organization with all of your business cards, letterhead, envelopes, notepads, brochures, manuals, and so much more. We also provide large format printing options such as signs, banners, and posters.

Do-It-Yourself marketing is out, partnering with an expert is in

Say goodbye to late nights, DIY (do it yourself) designs and empty ink. Forget about techno-stress, marketing mishaps and haphazard results. Leave your time to what you do best and say hello to your local marketing communications expert, AlphaGraphics.

AlphaGraphicsis a locally owned and operated, full-service marketing communications company.

We're experts in design, printing, mailing and digital archiving services, as well as direct marketing solutions that include the latest technologies in variable data printing, 1:1 marketing and cross-media campaigns. When you partner with us, you are partnering with an expert who can drive results for your business using a multi-channel approach:

Graphic Design Services

Branding and Identity

E-mail marketing

Direct marketing

Online marketing

Mobile marketing


Print services

Large Format Printing

We are data driven, results oriented and ready to leverage today’s technologies to grow your bottom line and increase your ROI. Check out our case studies to see how we’ve done it for businesses just like yours. Then call or e-mail us today to get started.

A tried-and-true business approach

You’ve worked hard to build your business the right way—your marketing and communications should do the same. When you choose AlphaGraphics, you get certified accuracy, consistency and quality.

AG Quality Management Program
We care about you. That’s why we created our Quality Management Program, based on ISO 9001:2008 standards. This ensures that every project we do for you meets the highest quality requirements possible, so you can trust that your finished product will be done right, by the deadline, every time.


Consult with our professionals at AlphaGraphics to determine which printing option will be the best for your printing needs. Offset printing is typically used for printing requests of more than 3,000 copies. Our digital printer is typically used for less than 3,000 copies and for quick turnarounds, making it ideal for posters, flyers, handills, short run postcards, business cards, and so much more. Our digital machines are always calibrated and running at top quality to provide you with the best color, definition and results possible.


At AlphaGraphics, we do not follow trends in graphic design, we set the trend. Let our leading edge graphic designers help you design and create something new or work with something you already have in mind. You can come talk to us anytime to discuss your ideas and get a free estimate.


AlphaGraphics goes beyond printing materials to help your business grow, we also provide marketing services in Santa Cruz to help you meet the communication challenges you face. We’ll help you find and reach new customers with a marketing campaign designed just for you. Make a lasting and positive impression with marketing services from AlphaGraphics. Contact us today to learn more or to request a quote!

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