BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Eric came through for us with such a tight and crazy deadline for a lot of vinyl work and a last minute print job, and he gave great creative feedback on our plans and what we should do. Hands down best vendor we had during our building process. We are going to use Alphagraphics for as many other projects as we can.
Ashley O. Maxor (US436)
The service and products have always been of great quality.
Pastor M. Lighthouse Christian Community Church (US436)
The team at AlphaGraphics is easy to work with. AlphaGraphics consistently provides quality printing with quick turnarounds.
Daniel D. CompuGroup Medical (US436)
The staff is very easy to work with.
Tony T. Studio ADT (US436)
Alphagraphics always makes the experience seamless to order a service from them.
Anita P. Swire Coca-Cola Swire - Arizona Market Unit (US436)
Great service and products as always
Julie Manage Staff
Great quality and pricing.
Mina J. ASU Department of Psychology
We consider your team at Alpha Graphics to be part of our team. You are always there for us going above and beyond. We appreciate all that you do to help the Arizona Elk Society stand out with our marketing collateral. Thank you!
Debra R. Arizona Elk Society (US436)
Always ready and willing on a short notice, GREAT customer service.....
Lorenzo D. The Original Burrito Company (US436)
Here at the Alumni Association, we love working with Alpha Graphics. They always cater to our needs and are extremely friendly to work with. There is nothing better than partnering with a true Sun Devil company like them!
Doug O. ASU Alumni Association (US436)
Our department utilizes this Alphagraphics for all of our large format and printing needs. Each project is completed in a timely manner and we are always met with quality production and service.
Antonio-Javier M. ASU Programs & Activities Board-Tempe (US436)
Excellent customer service and turn around time.
Patti S. Rosendin Electric Inc (US436)
Fantastic company to work with, speedy completion times and great customer service. Our business is smoother with alpha, highly recommend!!
Bryan A. Phoenix Hot Tubs & Swim Spas (US436)
We had a very tight turn around time. Eric was very helpful and accommodated our time frame
Ingrid F. Lumbre (US436)
It was great, I had never done a directory so I had lots of questions and Danny was very helpful
Laurie M. East Valley Womens League (US436)
Ever since we were set up on our own order site, the service has improved greatly. I no longer have to wait for proofs, but can make adjustments and have orders completed in a matter of minutes instead of days. The delivery is much faster as well.
Lindsey M. American Refrigeration Supplies Inc. (US436)
Overall a great experience. The ordering process was pain free and the cards looked great when they arrived.
Sharon F. APTIM (US436)
You guys made it a smooth and easy process and the poster looks great!
Angie C. Insight (US436)
The cards were modified and then printed very expeditiously, per our request. You don't always quality when you're asking for a product last minute, but you guys came thru. The quality was fantastic!
Stephanie R. Stuart and Blackwell (US436)
Very responsive and professional business. We'll be returning for additional services.
Kyle F. Culver Equipment, LLC (US436)
Website was easy to navigate and my order was received as promised.
David R. APTIM (US436)
we had a mix up on the quantity needed..........which was 200,not 250..but your account rep did the right thing and honored my quantity for the payment, that I thought was clear in the original order,which is the same quantity I have ordered for the past 5 years..which shows the level of customer satisfaction is important to Alphagraphics
Kevin W. Alpha Geotechnical (US436)
We had multiple rush projects and your team did an amazing job getting everything completed and shipped on time for our client. Thank you!
Laura A. BTS (US436)
I had a last minute printing/collating and cutting job that your staff completed quickly and accurately for me. It saved the day for me!
Diane D. PHI Air Medical, L.L.C. (US436)
They know me and I just need to call to reorder. Very easy.
Dave P. Driving Arizona (US436)
The material was done perfectly. The Sales Rep even carried everything to my car for me.
Charlotte N. Arizona Tile (US436)
This is the second time I have ordered large checks for my office, and the service and quality is always great!
Jennifer P. Freedom Plus (US436)
Quick and easy ordering. Very fast delivery.
Jeep M. APTIM (US436)
Always a great experience! Thank you!
Blanca D. Uno...Dos...Tres (US436)
Appreciate the online options and great service.
Kathryn B. K. Baehr and Associates LLC (US436)
Danny and the team continue to provide the type of service we only receive from Alphagraphics. From revising the quote details to finishing and delivering the coiled presentation manuals prior to deadline. Thanks again!
John C. Fogco Systems (US436)
Thank you for getting things done quickly
Alex C. Item 9 Labs (US436)
I could not have had a better experience. They completed my order on time with very little notice and was delivered as needed.
Laura W. Rosendin Electric Inc (US436)
Eric was wonderful to work with and your installers were polite and courteous.
Jessica M. Trinity Air Medical, Inc.
Very fast, efficient and friendly service.
Gailynn V. Gailynn Valdes
The team has always been very helpful to our needs and they get it right every time.
Rusty M. McKesson (US436)
Everyone I worked with during the process was very helpful and polite.
Michelle M. Phoenix Dance Cooperative (US436)
always on time and always high quality
Jane P. Estate Planning Specialists LLC (US436)
Fast service at a great value!
Aquiles L. Zounds Hearing (US436)
I'm very satisfied with my order. The Alphagraphics team did an awesome job with our table cloths.
Mayra R. All Valley (US436)
Quality printing at a competitive price.
Jon S. Alteredfoto
Easy to work with and quick!
Samantha W. Insight (US436)
Thank you for helping with the changes.
Sophia I. Sumika Electronic Materials Inc. (US436)
On the spot service.
Danny D. The Centers for Habilitation/TCH (US436)
Great customer service. I was in no hurry for my banner as we had to make some improvements. Yet they met their completed time as stated. I just love how sharp the images appear.
Bobby R. Bobby Ray
You guys are a pleasure to work with. You are practically mind readers! Thank you for going the extra mile when it's necessary!
Angela R. Cemex (US436)
The employees are kind and attentive to my needs.
Killian D. Killian Davies
Love working with Alpha Graphics in Tempe! They're tenacious and consistent with helping us push through tight deadlines which has allowed us to successfully bring our sales and marketing collateral to events that we attend around the country.
Matt Q. Insight (US436)
Quick and accommodating.I changed my order once I arrived and they had no issues changing it.
Jeffery C. Kangaroo Manufacturing (US436)
Fast response, fast order fill, great customer service.
Krista S. Krueger Financial Services Inc. (US436)
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.