BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
Alphagraphics continues to deliver for us. Our organization has a project that relies upon a very tight turnaround time, and Alphagraphics comes through flawlessly every time.
Don S. Packanack Swim Club
I loved the work and how you handle my order.
Leslie Lewis
Alphagraphics had very fast service and excellent quality work. Bob was a pleasure to work with.
Lisa R. DPI Specialty Foods Mid-Atlantic, Inc
everyone goes above and beyond..love the personal service!
Cece P. NJTA
Very professional service
Jim E. Alliant Lift Truck
I can always rely on Alphagraphics Totowa for excellent service and outstanding work.
Mary A. Mary Aktay
great customer service!
Carla R. Camp Veritans
Alpha Graphics is super efficient, and they provide high quality prints. It’s difficult finding a place to print quality pieces of my artwork, but Alpha Graphics does a great job every time! I’d recommend them to my fellow artist friends, as well as my co-workers.
Corianne Darienzo
Great Service !
Nick F. Igloo Vision
We are very happy and satisfied with your quality and timely delivery of booklet for our North Jersey IEEE symposium and other activiites.
Har D. IEEE, North Jersey Section MTT/AP Chapter
The staff is very professional and welcoming. My orders are always exactly how I want them.
Jonte Silver
Great service and extremely fast! My door decal came out great! Very high quality.
Heather L. Heather Rose Hair Studio
Very high quality of services and really focused and what they did I was really satisfied
Mario P. GreenLife Landscape Construction & Design
exceptional personalized service
Loretta H. Saint Josephs Regional Medical Center-Research Ins
We work with Delphin who truly makes it easy and quick! He is definitely a major reason I use Alphgraphics.
Patti T. McGinley Building Services, Inc.
I had some items professionally printed for my college graduation party and it was an extremely easy process considering I've never gotten anything printed in a professional print shop before. Good communication, even better quality final products.
Dianna Gomez
They were excellent to work with. Went beyond my expectations and delivered on time.
Sara I. Sara Ingersoll
great turn around, and quality
Rob W. Vintage Wine Estates
I was surprised at how easy it was to do my order on line, upload the construction drawings, and have the order completed for same day pick up as I needed them as soon as possible. And the price was great. Thanks for making the process so easy.
Kathleen Ragan
Great job as always! Beautiful design and quality products!
Magdalena A. Northeast Regional Early Intervention Collaborative, Inc.
The team at Alpha Graphics we’re knowledgeable, reliable, and delivered high quality materials on time. Highly recommended
David C. Mayville Medical
I will always use Alphagraphics Totowa for all of my printing needs. Delfin and everyone there are professional, courteous and truly care about the quality of the work they produce! They are by far the best printers I've ever dealt with, and I'm always confident when I send my files to them, that the printing will be the highest quality. Thank you so much!
Regina G. Gelfer Graphics
Customer service is great! Even produced products on very short notice. Always a pleasure working with the group.
Amanda R. CriticalPoint, LLC
AlphaGraphics always goes the "extra mile" (sometimes literally in bringing products to our door!) in providing excellent work and service.
Fr. F. Xaverian Missionaries
Fast delivery, great product, and fantastic customer service!
Stephanie C. Saint Joseph's Hospital
Prompt, efficient, friendly service. And kept in loop throughout entire process
Thomas M. Mizzone and Associates
We really like Alpha Graphics sometimes we almost run out of things and have to put a rush and they are great and get us our stuff right away. Literally probably just off the press!
Jim E. Alliant Lift Truck
Great service
Pat /. Pat Orsillo / Construction Services
Robert is always great to work with!
Greg C. Platinum Enterprises
Delfin has been really helpful and accurate with all the needs from our company.
Brahyan C. Dente Trading
Fast service, the product was hand delivered by Robert to our premises!
Nermin S. Pioneer Academy
The signage looks great! Held our hand the whole way through from picking a design to the final installation. Installation went smooth, very professional and clean. We will be using them in the future.
Kristin R. Hanson & Ryan Inc.
two projects were given as gifts. both recipients were very happy!
Lisa Patullo
This company ALWAYS delivers and on-time, too. And so pleasant to work with year after year.
Mary D. Mary DeLima
it's always a pleasure
Debbie D. Lombardi Associates
Easy ordering process and quick production and quality product.
Elizabeth C. M&S Psychotherapy and Counseling, LLC
Very responsive and helpful
Joseph V. Fabris Contracting
Business cards look great! Thank you!
Drew D. MJD3
Assignments are done in a timely manner, super fast service.
Nicole T. Servion Global Solutions
Great Job from a trusted supplier, Thanks
David D. Alphagraphics
Just a note to let you know your employee Delphin is excellent to deal with everyday.
Patti T. McGinley Building Services, Inc.
Bob, Delfin and Joseph are a pleasure to work with.
Carla R. Camp Veritans
Very helpful and efficient. Good service
Nick F. Igloo Vision
Can always count on Alphagraphics Totowa/Wayne NJ for excellent service and quality products.
Mary A. Mary Aktay
Starting using these guys in 2011 and haven’t stopped. High quality, good service and affordable pricing
Darryl S. DR Solutions
Always accommodating. Good service and quality product.
Debra S. N.J. Organization of Cystic Fibrosis
on time and professional services
Salem E. Samna Construction & Steel Fab
Very Quick Service
Aurea D. Township of Wayne
Excellent work and timely completion of the order. Good company to rely on for your work.
Paresh P. Sunag Corporation (USA)
Great team, product and price.
Rob W. Vintage Wine Estates
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.