BRANDING AND IDENTITY
WHAT OUR CUSTOMERS ARE SAYING
LOCAL BRAND AND IDENTITY MANAGEMENT PROFESSIONALS IN SALT LAKE CITY
We've been helping business administrators manage their company's brand assets for over 30 years.
We work with both large, multi-national organizations and solo entrepreneurs where creating and building a brand is of utmost importance.
Many times companies rely on us to keep their brand on target. We do this through agOnline and its unique set of document control and its ability to work in print as well as digital mediums.
If you're looking for a way to rest easy when it comes to your brand and how it's treated out "in the wild," give an expert at AlphaGraphics West Valley a call today. We'll make resting easy, easy.
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING SERVICES IN WEST VALLEY CITY, UT
At AlphaGraphics in West Valley City, UT we can help develop a branding strategy to tell your business’s story. Through branding, you will craft the image a consumer has anytime they see or hear your company’s name.
Building a brand in an already vast market can be a complicated process. Your brand’s image should be a direct and clear reflection of your goals, mission, and values. Our marketing professionals are here to help you develop the focused branding plan your business needs. Here are a few of the steps we’ll guide you through:
LASER-FOCUSED TARGET MARKET
Know exactly who your audience is. You need to understand who needs your products or services and how they think. It’s more than demographics like age, gender, and income; do they shop at local businesses, or do they make the majority of their purchases online from their smartphone? Are they cash-strapped college students, or well-educated professionals who are willing to make luxury purchases? We help you define who your target audience is and how you’re going to reach them.
CLEAR MISSION STATEMENT
What exactly are the products and/or services that your business provides, why does your audience need them, and what value does your business offer that improves someone’s quality of life? Your mission defines who your organization is, why it exists, and the goals you strive to accomplish. At AlphaGraphics, we know that a clear mission is critical to the success of any branding strategy.
IDENTIFY YOUR EDGE
What would make a consumer choose your business over your competitor? Is it the quality of your product, expertise that gives you more credibility, or does your business offer more value through a better customer experience? We can help you define what you have that no one else has.
MARKETING THAT STICKS
Through your custom branding strategy process, we will help you develop a logo, slogan, a color scheme, and a plan to deliver your image over various platforms to best reach your target market.
We will give you the attention your business needs to help your brand succeed! Contact us today for a free quote or give us a call at (801) 972-2900 and we can start defining your brand today.