BRANDING AND IDENTITY
A CONSISTENT BRAND MESSAGE IS KEY TO YOUR BUSINESS
What is your brand identity? Do you know? If you’re not sure what the definition of your brand is, your customers aren’t either. A clear, consistent brand identity sets your business apart — and is critical to longevity in the marketplace.
Brand recognition isn’t created overnight; it’s built through dedicated, purposeful action and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience need to associate your brand with feelings of trust, reliability, and long-term success.
At AlphaGraphics, our team of marketing professionals can help you develop and convey strong brand messaging that tell customers who you are—so they want to do business with you.
OUR BRANDING AND IDENTITY SERVICES INCLUDE:
- Logo consultation and design
- Website design and development
- Email marketing
- Sales and marketing collateral
- Brochures, posters, and banners
- Promotional products
- Letterhead, envelopes and business cards
By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider.
FIVE ELEMENTS OF YOUR BRAND IDENTITY
BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise.
BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?
BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.
BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services.
BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.
Now you’ve positioned yourself as an industry expert, and customers will want to seek out more of the positive experiences they associate with your brand. From that platform, you’ll have the economic leverage to successfully market new products and services and update existing ones. And your enthusiastic clients will want to send their friends to your business, too.
Want to learn more? Contact AlphaGraphics today and we’ll show you how to increase profitability by investing in your brand.
BRANDING SERVICES IN WHEATON, IL
When you are looking to make a lasting impression in the complicated world of marketing, having a strong business brand is the best way to do it. At AlphaGraphics in Wheaton, our team of marketing professionals can provide you with professional branding services that will help you to better develop a business brand that won’t go unnoticed. With your new bold brand in place, you’ll be able to draw in new customers that will help your business grow. Come to AlphaGraphics today and let us teach you all about branding and the services we provide.
BETTER BUSINESS BRANDING STRATEGIES
At AlphaGraphics, we work with our clients to help create an effective business brand they love. With access to a large variety of marketing channels, we can help you find your place in the marketing world and reach your business goals all while representing your company’s culture. Some of the marketing and branding services we provide include:
Mobile website optimization
Social media strategies
Search engine optimization (SEO)
Printing and promotional services
Paid search advertising/SEM (Pay-Per-Click)
Local listings optimization
NO OBLIGATION MARKETING CONSULTATIONS
When you don’t know where to start when it comes to marketing and branding your business, give us a call and setup a free consultation with our marketing experts. We’ll explore and discuss a variety of marketing options that will guide you in the right direction.
COME IN TODAY
If you are ready to change up or create a new brand for your business, call us at (630) 653-2442 and speak to one of our marketing professionals, head to our convenient location, or just click here to request a free quote on pricing.