PURLS MAKE YOUR MARKETING CAMPAIGNS PERSONAL
Personalized URLs, or PURLs, are customized, fully-trackable web addresses unique to each individual you target with your direct marketing campaigns.
In today's world, organizations have the benefit of interacting with their customers in ways never before possible. In fact, companies ‘in the know’ engage in two-way conversations with their target audiences every day.
With personalized URLs and other interactive marketing efforts, you can actually make your communications exciting and engaging. So instead of feeling interrupted by you, customers and prospects will actively seek to engage in a dialogue.
Using interactive technologies like personalized URLs to provide ultra-relevant communication lets people know you value them individually.
PURL MARKETING MAKES IT POSSIBLE TO:
- Improve response rates
- Gather and update key consumer data
- Track customer activity and preferences
- Enhance marketing campaigns and messages
- Measure campaign success
- Connect with potential customers in a fun, interactive way
HOW DO PERSONALIZED URLS WORK?
Send direct mail piece or email containing a PURL and incentive to a targeted list.
Each recipient visits their personal web page to get more information, fill out a survey, or register for an event.
Data is collected for follow-up, lead generation, and prize delivery.
HOW WILL IT HELP MY BUSINESS?
Personalized URLs enable you to convert more of your direct mail recipients into qualified prospects and valued customers. As a result, you'll see more repeat clients, better ROI and gain valuable insights into what your audience wants.
WHY CHOOSE ALPHAGRAPHICS?
Our marketing team is up-to-date with the latest marketing technologies, including the use of personalized URLs, QR codes, mobile websites and much more. This, paired with our expertise in direct marketing, makes AlphaGraphics the company businesses turn to for all of their marketing needs.
Want to learn more about how personalized URLs (PURLS) can benefit your business's marketing plan? Find out more about PURLs by contacting the team at AlphaGraphics today!
PERSONALIZED MARKETING THROUGH PURLS WHEATON, IL
Modern business-customer relations depend on personalized content more than ever, and for a customized marketing campaign to succeed, one element is crucial: personalized URLs (PURLs). With AlphaGraphics at Wheaton, you can engage in dynamic, two-way dialogues with customers and build positive relationships with your business.
POSITIVE COMMUNICATION RESULTS
The interactive nature of personalized URLs will strengthen your website, company, and marketing plans in a variety of ways. Here are just a few of the many benefits you can reap from applying PURLs:
- Connect better with potential customers
- Measure your campaign’s success
- Improve response rates
- Boost your marketing messages and campaigns
STEPS TO SUCCESSFUL PERSONALIZATION
Personalized URLs work through several key steps. First, we’ll send a message with the PURL to a target audience to attract them to your site. Next, each person who received the message will be encouraged to interact with the site. The data of their interactions will then be collected and analyzed to help you react to the feedback and further improve your ROI.
AN EXPERT IN MARKETING STRATEGIES AND TECHNOLOGIES
Now that you know how a PURL can help your site, it’s time to find someone with the skills to implement your new marketing strategy. Our professional marketing team at AlphaGraphics in Wheaton will show you how to make your own, personalized URL and take the first steps toward engaging your customers on an individual level.
Call (630) 653-2442 today to reach us at our Wheaton, IL business center so we can help you get started with PURLs. Click here to get a free quote request.