VARIABLE DATA PRINTING
VARIABLE DATA MAKES PRINTING PERSONAL
Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing.
Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.
Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.
HOW DOES VARIABLE DATA PRINTING WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Ready to get started with your variable data printing project? Contact AlphaGraphics today!
VARIABLE DATA PRINTING IN WHEATON, IL
Variable data printing is a technique that offers the personalization of a custom marketing piece with the cost efficiency of something mass produced. It is a technique that prints a marketing piece (mailer, pamphlet etc.) but inserts custom language or images in certain areas. A simple example is a form letter that is addressed to each recipient individually. At AlphaGraphics in Wheaton, we use cutting-edge variable data printing techniques that look great and add a personal touch.
AlphaGraphics’ innovative variable data printing techniques lead to unparalleled personalization. We can customize not only text, but colors, and images. We can customize a number of different items with variable data printing, including:
- Cards, thank-yous, and invitations
- Pamphlets and brochures
- Reports, updates, and customer outreach
The personalization that comes with variable data printing reflects a level of care and understanding that is absent in other forms of marketing. Customized personalization shows that you are interested and engaged in a unique way.
With a look crafted specifically for each recipient, your variable data printing marketing piece will achieve superior results. Open rates, response rates, and ROI all tend to be higher with variable data printing. Imagine how engaged your recipients will be when they see a marketing item that is customized and tailored specifically to them.
To see how our variable data printing services can help you and your organization, contact us today. Call AlphaGraphics in Wheaton, IL at (630) 653-2442 or request a free quote here.