TRADE SHOW MATERIALS
MAKE YOUR BOOTH THE TALK OF THE EXPO WITH CUSTOM TRADE SHOW MATERIALS
When you attend a trade show, your booth, signage and printed materials represent your brand. They should grab visitors’ attention and make them want to know more.
Are your current displays drawing qualified leads to achieve your revenue goals? AlphaGraphics can help! Our team of marketing professionals can help you develop a strategy that ensures all of your marketing materials present one effective, cohesive message.
Trade shows can be extremely time and energy intensive. To maximize your investment, establish valid, meaningful and measurable objectives and ensure that all marketing materials support those initiatives.
WE'VE GOT YOU COVERED
We offer everything to surpass your trade show objectives!
OUR TRADE SHOW MATERIAL OPTIONS INCLUDE:
- Eye-catching signs and promotional banners
- Professional displays, booths and table covers
- Custom printed apparel and giveaway items
- Big, bold signage suitable for indoor or outdoor use
- Counter cards and name badges
- Order forms
- Catalogs, brochures, and manuals
- Supplemental materials like CDs or DVDs
- Direct mail and multi-channel campaigns
To improve customer interaction and response rates (and make sure the right demographic attends your show), we recommend sending targeted pre-event communications.
SOME INTEGRATED MARKETING MATERIAL FEATURES INCLUDE:
- QR codes
- Personalized URLs
- Personalized campaigns
FIVE TIPS TO ROCK YOUR TRADE SHOW
SELECT A THEME. Choose something memorable that relates to your company or sales pitch.
USE SPECIAL EFFECTS AND AUDIO/VIDEO. Go all out—play a relevant soundtrack, use lighting to highlight key elements, and consider adding a video kit to your display.
TWO WORDS … FREE STUFF. Stock up on logoed promotional items to hand out. Nothing attracts visitors like a free pen, flashlight or backpack.
TRY RAFFLES. Include a raffle ticket or a chance to win a high-value incentive in the press kit and pre-show marketing for your event.
SET MEASURABLE OBJECTIVES. Worried that it’s not worth the investment? Send targeted marketing to qualified leads pre-event, and track metrics so you can quantify success after the event.
Not only can AlphaGraphics amplify your trade show presence, but we’ll manage the details so you can focus on your business. From planning, designing, and printing, to packaging and shipping, we’ll streamline the process for you. We can even help you track and analyze response rates, providing a quality, measurable ROI for your event.
Call for a free estimate from the marketing communications team at AlphaGraphics today, and we’ll help you plan an event to remember!
STAND OUT FROM THE CROWD
No matter how many trade shows your company attends each year, it is certain that you are there to increase your business. With so many booths and different displays, it is important to stand out from the crowd. So no matter your booth size or design, AlphaGraphics can help you create a stand-out trade show booth.
We offer large scale printing for banners, signs, or posters. We also offer you a flatbed printing, which allows you to print on just about any flat surface, to really help you dress up your next event. Colorful, compelling, and unique are our suggestions as you prepare your next booth, but come sit down with our designers for a consultation. They can work to meet your vision for your next convention booth.
Once you have a compelling booth that stands out and draws in the many people wandering the show floor, you will need to have marketing materials to handout. These help as people return home from the show, to recall what you and your business can specifically offer them.
AlphaGraphics can print up brochures, flyers, promotional products, SWAG, business cards, and other displays for your floor. Overall, your booth will achieve a unique look while presenting your branding.
TRADE SHOW FOLLOW UP
At many of the shows you will visit this year, the events offer you a lead retrieval program. Those of you participating in this will benefit from AlphaGraphic’s assistance in follow up. We can help you send out follow up through direct mail, e-blasts, or sample kits. Call and work with one of our representatives to stay on top of your tradeshow contact list.