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130 New Boston Street
Suite 104
Woburn, Massachusetts 01801
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VARIABLE DATA MAKES PRINTING PERSONAL

Variable data printing is the best way to reach your customers with branded messaging that tells them you know what they need. It’s also known as one-to-one marketing, targeted, or personalized printing. 

Variable data printing allows you to customize offers specifically to a customer’s likes or past purchase history. This strategy can dramatically increase response rates while reducing overall printing and mailing costs due to more targeted materials as opposed to traditional "shotgun" campaigns.

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Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonante more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.

 

Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

HOW DOES VARIABLE DATA PRINTING WORK?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout

  • Images can vary based on the customer

  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer
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Ready to get started with your variable data printing project? Contact AlphaGraphics today!

VARIABLE DATA PRINTING IN WOBURN, MA

For over 4 decades AlphaGraphics has been utilizing cutting-edge printing technology to drive results for our clients. Today is no different. Our Woburn printing geniuses are taking variable data printing technology and are putting it to use in a lot of ways. No job is too tough for us. We are database printing experts and love to use information to create targeted, personalized marketing messages that get noticed.

HOW IT WORKS

We utilize digital printing technology and variable data software to control and combine graphics, fonts, and databases into printed images. If this sounds complex, don’t worry, it can get very complex. Variable data printing can also be very simple. If you have ever performed a mail merge to print mailing labels, then you have done variable data printing!

At AlphaGraphics we use similar techniques... we just do them on a much larger scale and with more robust software to create amazing results. This allows us to change graphics and fonts on each piece for each record in your database. Plug some creativity and imagination into that process, and you will quickly find yourself in awe at the seemingly endless opportunities that this process provides!

PERSONALIZED MARKETING

Many of the most appealing uses for variable data printing are in personalized marketing campaigns, sometimes known as one-to-one marketing. AlphaGraphics’ variable data printing solutions allow you to personalize pictures, incentives, and marketing messages for each recipient in your database. This type of marketing adds a personal touch and can lift your response rates by 30-50%.

Here’s an example of how variable data printing and personalized marketing might make sense. A coat retailer looking to get a jump on holiday sales decides to mail out some postcards to residents in the surrounding areas. A simple database would have the recipients’ names, addresses, and genders. With just this small amount of information, we could personalize each postcard for each person. If it was going to a man, it would have a picture of men’s coats as the focus. If it was going to a woman, the postcard would have a picture of the most popular women’s coats as the main focus. Next, we could make the person’s name appear as snowboard tracks in the mountain snow. This adds a WOW factor and a personal touch to each piece. And finally, we could personalize the offer for a free gift card to a restaurant located within each person’s zip code. Undoubtedly, this type of postcard mailer would have much more of an impact than a standard postcard without personalization.

To increase the impact and the response rate, we could include a personalized web landing page for each person to visit in response to the postcard they received. This would allow us to gather more information about the recipient, offer additional incentives, and even try to close the sale online. This type of response mechanism is great for both the recipient and the advertiser. The recipient receives a relevant marketing message that is of interest to them, and the advertiser receives data regarding who has responded to their mailer and who might need a follow-up postcard and/or a personalized email or text message.

These high-impact, personalized marketing tactics are made possible by cutting-edge printing technology and variable data printing services at AlphaGraphics. To see how you can benefit from these services, call your Woburn printing and marketing experts today.

APPLICATIONS

Here’s a list of the most common uses for variable data printing in the world today:

  • Mailers
  • Postcards
  • Brochures
  • Flyers
  • Newsletters
  • Statements
  • Bills

Give our Woburn variable data experts a call today to see what variable data printing solutions might make sense for you.

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